点击橱窗 轻松购物, Sci-Tech : Shopping with the magic touch

Let your fingers do the walking when you are window-shopping? (Whoops,ha,ha,ha.) The guys who wash the windows aren't going to like this, passers-by are encouraged to smudge up the glass at Ralph Lauren on Madison Avenue.

"You can touch it?"

"Oh, how fabulous¹."

It's kind of a trip, yeah?

Like kind of a trip!

Day or night, store open or closed, if that Polo shirt on the mannequin appeals to you, just touch.

"It's just like you have a computer set up in the window (right), what's the big deal?"

"Ah, that's essentially² what it is."

"Shopping on glass, we think we're the first ones to pull this off."

You can shop various departments, choose a color, choose a size, proceed to checkout³, type in your address to have the merchandise mailed to you, then swipe your credit card.

"I think it's really cool."

"I think it's a gimmick⁴ and I think it will work because everyone wants to try it one time, one time."

It was Ralph Lauren's son David who dreamed this up inspired by Tom Cruise. Waving his hands around like a conductor in "Minority Report", tiny wires embedded⁵ in the glass transmit your touch.

So, you just have to be firm with it.

"You haven't seen Tom Cruise here, have you?"

"Tom hasn't been here that we know of."

(Look at this kid. )

Look at This kid. "You know how to work a computer, right?"

"Sure"

"And she can buy anything if you give her a credit card."

Do you have your own credit card yet?

"I, what?"

"Do you have your own credit card?"

"Here"

"OK."

"Thanks a lot."

By the time she is old enough for her own credit card, interactive⁶ window-shopping may be an everyday thing. Even a dog could score.

"Ah, Buchy, it's a visor, just for you."

"I think this would look wonderful on you sweet pea. Can you jump up and touch it?"

"Come on, jump up and you touch it."

"Good girl."

Next thing you know she'll be emptying the ATM.

(She's so good.)

Jeanne Moos, CNN, New York.

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smudge:to put a dirty mark on a clean surface 弄脏干净的表面
mannequin:a model of a human body wearing clothes that are for sale, especially in the windows of a store 人体模特
pull s.th off:to succeed in doing something that is difficult 成功做某事

1 fabulous   

adj.极好的；极为巨大的；寓言中的，传说中的

参考例句：

• We had a fabulous time at the party.我们在晚会上玩得很痛快。
• This is a fabulous sum of money.这是一笔巨款。

2 essentially   

adv.本质上，实质上，基本上

参考例句：

• Really great men are essentially modest.真正的伟人大都很谦虚。
• She is an essentially selfish person.她本质上是个自私自利的人。

3 checkout   

n.（超市等）收银台，付款处

参考例句：

• Could you pay at the checkout.你能在结帐处付款吗。
• A man was wheeling his shopping trolley to the checkout.一个男人正推着购物车向付款台走去。

4 gimmick   

n.(为引人注意而搞的)小革新，小发明

参考例句：

• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。
• It is just a public relations gimmick.这只不过是一种公关伎俩。

5 embedded   

a.扎牢的

参考例句：

• an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
• He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。

6 interactive   

adj.相互作用的，互相影响的，（电脑）交互的

参考例句：

• The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
• This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。