原汁原味商务英语播客 第36课:打"无约电话"(上)

 　　Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

　　这节课是三节课中的第一部分，将涉及到“无约电话”，也就是向别人推销的电话。unsolicited的意思是“不是别人主动要求的”，所以打“无约电话”也就是给那些不期望接你电话的人打销售电话。

　　Cold calling skills are very useful in many parts of business life. To cold call successfully, you need to be persuasive¹. And persuasion² is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

　　无约电话的技巧在商业生活中的很多方面都很有用。如果打电话成功，你需要有说服力。说服力是商业成功的基本，无论你是想劝别人买东西还是劝你的老板或同事接受你的观点。

　　In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight³ of Nexus⁴ Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect⁵, or potential customer.

　　在今天的听力中，你们会听到2个例子。一个成功的，一个失败的。我们先听失败的那个。Nexus国际通讯公司的Josh Knight给在法律公司工作的Linda Darling打无约电话。所以 Linda是Josh的潜在客户。

1 persuasive   

adj.有说服力的，能说得使人相信的

参考例句：

• His arguments in favour of a new school are very persuasive.他赞成办一座新学校的理由很有说服力。
• The evidence was not really persuasive enough.证据并不是太有说服力。

2 persuasion   

n.劝说；说服；持有某种信仰的宗派

参考例句：

• He decided to leave only after much persuasion.经过多方劝说，他才决定离开。
• After a lot of persuasion,she agreed to go.经过多次劝说后，她同意去了。

3 knight   

n.骑士，武士；爵士

参考例句：

• He was made an honourary knight.他被授予荣誉爵士称号。
• A knight rode on his richly caparisoned steed.一个骑士骑在装饰华丽的马上。

4 nexus   

n.联系；关系

参考例句：

• Shared ambition is the vital nexus between them.共同的志向是把他们联结在一起的重要纽带。
• Either way,the nexus between the consumer and consumer prices is important.无论那个方面，消费者与消费价格之间的关系是至关重要的。

5 prospect   

n.前景，前途；景色，视野

参考例句：

• This state of things holds out a cheerful prospect.事态呈现出可喜的前景。
• The prospect became more evident.前景变得更加明朗了。