原汁原味商务英语播客 第47课:iPhone 手机发布

 　　Today, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser¹ all rolled into one gadget². We’ll be looking at the hype – or massive publicity³ – surrounding the launch of the iPhone and taking a closer look at the marketing⁴ vocabulary we use to describe product launches and the retail⁵ market.

　　今天我们来谈论下苹果公司的新手机:iPhone。事实上它是种手机 ，iPod 和网络的整合。我们来看下广告宣传或是大规模宣传——围绕iPhone的发布，我们来仔细看下用来描述产品发福和零售市场的相关词汇。

1 browser   

n.浏览者

参考例句：

• View edits in a web browser.在浏览器中看编辑的效果。
• I think my browser has a list of shareware links.我想在浏览器中会有一系列的共享软件链接。

2 gadget   

n.小巧的机械，精巧的装置，小玩意儿

参考例句：

• This gadget isn't much good.这小机械没什么用处。
• She has invented a nifty little gadget for undoing stubborn nuts and bolts.她发明了一种灵巧的小工具用来松开紧固的螺母和螺栓。

3 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。

4 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

5 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。