给领导者的十大忠告

 　　Ten Tips for Leaders

　　It seems to me that today's prime-time leader needs a top-10 list that clearly lays out his or her priorities. Whether you're running a department, a large corporate¹ division, or a multinational² with a market cap, the leadership principles that guide your decisions are much the same.

　　1.Give direction. Stand in front of the mirror and say, "Here is our future" five times without stuttering. A leader's most important job at any organization is to lay out a road map to the future. If you can't provide that direction, you're a manager -- not a leader. Your vision must be real, substantive³, and something people can believe in.Have the guts⁴ to make decisions while there's still risk in them.

　　给领导者的十大忠告

　　我发现，现今处于巅峰的领导者要明明白白体现自身优先要实现的目标就必须要做以下十件事。无论你是只负责某个部门、某个规模不小的公司的分部还是某个富可敌国的跨国公司，引导你作出决定的领导原则都应是相似的。

　　1.确定公司运作的方向。站在镜子前，连续5遍不间断地说："这就是我们公司的未来"。身为任何企业的领导，最重要的工作就是绘制出未来的蓝图。如果你不能为大家指明方向，你就只能算是个经理而不能成为领导人。你所绘制的蓝图必须是现实可行、实质性的，能让人相信是可以实现的。即便是存在风险，你也必须敢于当机立断。

　　2.Create a culture based on innovation and cooperation. Innovation is about more than designing snazzy products. It's also about improving customer experiences and services.

　　3.Keep it simple and focused. Identify five key areas that need improvement in your company or division and keep at them until you get them right. Your list might include such things as cost containment⁵, quality, or customer satisfaction. Set tough targets for each one, and hold people accountable for results. Measure, monitor, and review progress on a timely basis and reward results.

　　2.建立以"勇于创新、精诚合作"为基础的企业文化。创新不仅仅只是设计出更多的时髦产品，它还应包括如何令客户更满意、为客户提供更好的服务等方面。

　　3.工作应该目标明确、重点突出。确定你的公司或部门中5个急需改进的关键领域，并着手调整，紧抓不放，直到一切改好为止。或许你的清单上应列有诸如成本控制、产品质量、客户满意程度等内容。为每一项改进制定硬指标，并派专人负责。你必须及时考核、监督并审查工作的进程，并对取得成果者给予奖励。

　　4.Honor your customer. The Internet lets your customers sound off and tell you exactly what they like or don't like about your business. Listen to them. Get out into the markets you serve, and ask your customers for feedback. Make the necessary changes to improve service or else you may find yourself with fewer customers (and eventually, out of business).

　　5.Hire the best. Your staff is your most important asset -- in good times and in bad. Hire ambitious people who are team-builders and good communicators, who can lead the organization in turbulent times without panicking.

　　4.尊重客户。互联网让你的客户享有更多畅所欲言的机会，说出他们真实的想法，喜欢你什么，不喜欢你什么。倾听他们的声音，并亲自融进你从事的市场中去征求客户的反馈。你需要根据情况不断改进公司的服务。否则，你就会发现客户不断减少(最终，关门大吉)。

　　5.雇佣最杰出的人员。无论公司处于顺境还是逆境，员工都是最重要的资产。雇佣那些踌躇满志雄心勃勃的人，他们是团队建设者和优秀的上传下达者，在企业面临困难的时候，他们也能引领企业奋斗于惊涛骇浪之中而不惊慌失措。

　　6.Treat employees like customers. If you want to inspire your customers, you must first inspire your employees. Invest heavily in training and mentoring⁶. Explain the organization's goals so that everyone has the information and motivation to contribute. Nurture⁷ and reward the top 20％ of your staff who produce 80％ of the results, and actively⁸ weed out the bottom 10％ who give you 80％ of the headaches.

　　7.Commit to diversity and social responsibility. Get beyond your dreaded⁹ mission statement and make these values central to how you do business.

　　6.视员工为客户。要吸引更多的客户，你就必须首先吸引公司的员工。加大培训和辅导方面的投资。让每个员工都了解公司发展的目标，让他们充满不断前进并作出贡献的动力。培养和奖励公司中20％最优秀的、可为公司产生80％效益的员工，而把那最差劲的10％却带给你80％头痛的员工清除出去。

　　7.注意保持多样化及社会责任感。从那些讨厌的规化演说中解脱出来，而把你的价值观贯彻到怎样把公司经营得更好上面。

　　8.Make technology your friend. Technology can transform what your company sells, how it operates, and how it prepares for the future. Don't even try to ignore it. Use it to create new products, tap new distribution channels, and improve communication with your customers and partners.

　　9.Groom¹⁰ future leaders. Select 25 of your best people each year and put them through hell together on specific projects for four or five months.

　　8.与科技交朋友。科技可以改变你公司出售的产品、运作方式以及应对未来的方式。绝不要忽略技术的发展。你应该运用技术来创造新的产品，拓展更多的流通渠道，以及改进与客户、合作伙伴间的交流。

　　9.培养未来的领导人。每年挑选出25名最优秀的员工，给他们4到5个月的时间像下地狱一样去完成一些非常艰苦的具体任务。

　　10.Lead by example. Keep your moral compass at all times especially when you need to make a difficult decision. Make sure you also have a management team that you trust and respect. Operate on the credo: Take care of your customers and the people who take care of your customers and the growth and profit will take care of themselves.

　　Do all of that, and you'll have an organization that will make you proud.USATODAY

1 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

2 multinational   

adj.多国的，多种国籍的；n.多国籍公司，跨国公司

参考例句：

• The firm was taken over by a multinational consulting firm.这家公司被一个跨国咨询公司收购。
• He analyzed the relationship between multinational corporations and under-developed countries.他分析了跨国公司和不发达国家之间的关系。

3 substantive   

adj.表示实在的；本质的、实质性的；独立的；n.实词，实名词；独立存在的实体

参考例句：

• They plan to meet again in Rome very soon to begin substantive negotiations.他们计划不久在罗马再次会晤以开始实质性的谈判。
• A president needs substantive advice,but he also requires emotional succor. 一个总统需要实质性的建议，但也需要感情上的支持。

4 guts   

v.狼吞虎咽，贪婪地吃，飞碟游戏（比赛双方每组5人，相距15码，互相掷接飞碟）；毁坏（建筑物等）的内部( gut的第三人称单数 )；取出…的内脏n.勇气( gut的名词复数 )；内脏；消化道的下段；肠

参考例句：

• I'll only cook fish if the guts have been removed. 鱼若已收拾干净，我只需烧一下即可。
• Barbara hasn't got the guts to leave her mother. 巴巴拉没有勇气离开她妈妈。 来自《简明英汉词典》

5 containment   

n.阻止，遏制；容量

参考例句：

• Your list might include such things as cost containment,quality,or customer satisfaction.你的清单上应列有诸如成本控制、产品质量、客户满意程度等内容。
• Insularity and self-containment,it is argued,go hand in hand.他们争论说，心胸狭窄和自我封闭是并存的。

6 mentoring   

n.mentoring是一种工作关系。mentor通常是处在比mentee更高工作职位上的有影响力的人。他/她有比‘mentee’更丰富的工作经验和知识，并用心支持mentee的职业（发展）。v.（无经验之人的）有经验可信赖的顾问( mentor的现在分词 )

参考例句：

• One of the most effective instruments for coaching and mentoring is the "role rehearsal" . 辅导和教学的最有效的手段之一是“角色排练。” 来自辞典例句
• Bell Canada called their mentoring system a buddy-buddy system. 加拿大贝尔公司称他们的训导系统是伙伴—伙伴系统。 来自互联网

7 nurture   

n.养育，照顾，教育；滋养，营养品；vt.养育，给与营养物，教养，扶持

参考例句：

• The tree grows well in his nurture.在他的培育下这棵树长得很好。
• The two sisters had received very different nurture.这俩个姊妹接受过极不同的教育。

8 actively   

adv.积极地，勤奋地

参考例句：

• During this period all the students were actively participating.在这节课中所有的学生都积极参加。
• We are actively intervening to settle a quarrel.我们正在积极调解争执。

9 dreaded   

adj.令人畏惧的；害怕的v.害怕，恐惧，担心( dread的过去式和过去分词)

参考例句：

• The dreaded moment had finally arrived. 可怕的时刻终于来到了。
• He dreaded having to spend Christmas in hospital. 他害怕非得在医院过圣诞节不可。 来自《用法词典》

10 groom   

vt.给（马、狗等）梳毛，照料，使...整洁

参考例句：

• His father was a groom.他父亲曾是个马夫。
• George was already being groomed for the top job.为承担这份高级工作，乔治已在接受专门的培训。