商务英语考试情景口语对话:品牌忠实度

 　　A:What are our areas for growth？What sectors¹ do you see the most potential in？If we are going to pull our sales numbers up and develop the brand，we got to work across the board.

　　B:It’s not just spreading out to new markets that we have to address. I think we’d better first pay attention to developing our brand in the markets we already have.We’ve reached the awareness² level，but we haven’t established customer loyalty³. People know who we are， but they still don’t trust in our brand.

　　A:I don’t see why we can’t work on opening new markets and developing the markets we’ve already penetrated⁵ at the same time.。.. Both aspects of developing our customer base and developing our brand are important.

　　我们的发展空间是什么？你看我们最有潜力的部分是什么？如果我们要提高销售额并开发品牌，我们一定要大家一起努力。

　　这不仅仅是要扩大我们必须要开发的新市场。我认为我们最好首先重视开发我们在市场上已经拥有的品牌。我们已经让大家知道了我们的品牌，但还没有建立起顾客的品牌忠实度。人们知道我们是谁，但他们还不信任我们的品牌。

　　我不明白我们为什么不能同时既开发新市场，又开发我们已经渗透的市场…发展顾客基础和发展我们的品牌两方面同样重要。

　　Potential： qualities that exist and can be developed 潜力;潜质 uncountable

　　All children should be encouraged to realize their full potential. 应当鼓励所有的儿童充分发挥他们的潜能。

　　She has great potential as an artist. 她很有潜质，是一位可造就的艺术家。

　　He has the potential to become a world-class musician. 他有潜力成为世界级的音乐家。

　　The house has a lot of potential. 这所房子颇具潜力.across the board： involving everyone or everything in a company， an industry， etc. 全体;整体;全面

　　The industry needs more investment across the board. 这一行业需要全面增加投资。

　　an across-the-board wage increase 包括全体人员的加薪

　　penetrate⁴： to succeed in entering or joining an organization， a group， etc. especially when this is difficult to do 渗透，打入（组织、团体等）

　　They had penetrated airport security. 他们已打入机场保安组织。 VN

　　The party has been penetrated by extremists. 极端分子已经打入了这个党。

　　This year the company has been trying to penetrate new markets（= to start selling their products there）。 今年这家公司一直试图打入新市场。

　　The troops had penetrated deep into enemy lines. 部队已经深入敌军防线。

1 sectors   

n.部门( sector的名词复数 )；领域；防御地区；扇形

参考例句：

• Berlin was divided into four sectors after the war. 战后柏林分成了4 个区。 来自《简明英汉词典》
• Industry and agriculture are the two important sectors of the national economy. 工业和农业是国民经济的两个重要部门。 来自《现代汉英综合大词典》

2 awareness   

n.意识，觉悟，懂事，明智

参考例句：

• There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
• Environmental awareness has increased over the years.这些年来人们的环境意识增强了。

3 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

4 penetrate   

v.透(渗)入；刺入，刺穿；洞察，了解

参考例句：

• Western ideas penetrate slowly through the East.西方观念逐渐传入东方。
• The sunshine could not penetrate where the trees were thickest.阳光不能透入树木最浓密的地方。

5 penetrated   

adj. 击穿的，鞭辟入里的 动词penetrate的过去式和过去分词形式

参考例句：

• The knife had penetrated his chest. 刀子刺入了他的胸膛。
• They penetrated into territory where no man had ever gone before. 他们已进入先前没人去过的地区。