商务英语考试情景口语对话:品牌发展的重要途径

 　　A:Which of the steps are you focusing on in brand growth？Awareness¹，understanding，acceptance，or loyalty²？

　　B:We’re working on different steps in different areas.For example，our Corbert line is thriving in American markets，we’ve already reached the loyalty stage.In Asia，however，it’s a different story.Most people haven’t even heard of Corbert，so we’re working on awareness through a lot of product launches and related activities.

　　A:What are you doing to increase understanding in the European sector³？

　　B:Understanding comes from product differentiation⁴.We get that through product demonstrations，literature，expert testimonials，and the like.

　　你把发展品牌的重点放在哪一步？意识，了解，接受还是忠诚？

　　我们现在对不同地区采取不同的步骤。例如，我们科尔波特系列在美洲市场非常火爆，我们已经达到了忠诚的阶段。可是在亚洲情况却不相同。大多数人都没有听说过科尔波特，所以我们要通过很多产品发布和相关的活动来提高人们的产品意识。

　　你们准备在欧洲地区做点儿什么可以增进大家对产品的了解？

　　介绍产品差异有助于人们对产品的了解。我们可以通过产品展示，宣传材料，专家推荐书等等来做到这一点。

　　Brand growth：品牌发展

　　Thrive： to become， and continue to be， successful， strong， healthy， etc. 兴旺发达;繁荣;蓬勃发展;旺盛;茁壮成长

　　New businesses thrive in this area. 新企业在这一地区蓬勃兴起。

　　These animals rarely thrive in captivity⁵. 这些动物栏养起来很少会肥壮.Work on sth： 致力于，从事于

　　The scientists are still working on inventing new methods of reaching outer space.

　　科学家们仍致力于发明到达外层空间的新方法。

　　Launch： the action of launching something; an event at which something is launched （航天器的）发射;（船的）下水;（产品的）上市;（事件的）发起

　　the successful launch of the Ariane rocket 阿里亚娜火箭的成功发射

　　a product launch 产品的投放市场

　　。..and the like.。.诸如此类的，相似的，类似的

　　jazz， rock and the like（= similar types of music） 爵士乐、摇滚乐以及诸如此类的音乐

1 awareness   

n.意识，觉悟，懂事，明智

参考例句：

• There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
• Environmental awareness has increased over the years.这些年来人们的环境意识增强了。

2 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

3 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

4 differentiation   

n.区别，区分

参考例句：

• There can be no differentiation without contrast. 有比较才有差别。
• The operation that is the inverse of differentiation is called integration. 与微分相反的运算叫做积分。

5 captivity   

n.囚禁；被俘；束缚

参考例句：

• A zoo is a place where live animals are kept in captivity for the public to see.动物园是圈养动物以供公众观看的场所。
• He was held in captivity for three years.他被囚禁叁年。