自己动手的“宜家效应”

 　　有人说，宜家就像是成年人的巨大玩具城堡。为什么我们喜欢买需要自己动手组装的宜家家具呢？因为人们自己制作产品时，会产生对这一产品的依恋感和自豪感，这就是“宜家效应”。

　　"The Ikea effect" is when people buy and then construct products themselves, they develop an attachment¹ or sense of pride to this object. "The Ikea effect" leads people to value things that they assemble, customize or build themselves more highly than premade, finished goods.

　　“宜家效应”指人们自己购买并动手制作产品时，会产生对该产品的依恋感或自豪感。“宜家效应”让人们珍视自己组装、定制或建造的东西多过那些预先做好的成品。

　　自己动手的“宜家效应”

　　People are making a mistake; they believe they want to avoid labor², but they really like doing it more than they thought than they would. There's something about imbuing³ a product with your own labor that makes you come to overvalue it.

　　人们犯了一个错误，他们认为自己会设法避免劳作，但是实际上人们比自己想象的更喜欢制作东西。把自己的努力灌输到一件产品上会让人加倍重视这件东西。

1 attachment   

n.附属物，附件；依恋；依附

参考例句：

• She has a great attachment to her sister.她十分依恋她的姐姐。
• She's on attachment to the Ministry of Defense.她现在隶属于国防部。

2 labor   

n.劳动，努力，工作，劳工；分娩；vi.劳动，努力，苦干；vt.详细分析；麻烦

参考例句：

• We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
• He was completely spent after two weeks of hard labor.艰苦劳动两周后，他已经疲惫不堪了。

3 imbuing   

v.使（某人/某事）充满或激起（感情等）( imbue的现在分词 )；使充满；灌输；激发（强烈感情或品质等）

参考例句：