CCTV9英语新闻12月：法国NEOMA诺欧商学院校加强与中国合作 吸引优秀学生

By CCTV.com reporter Jerry Shi

NEOMA Business School held its 1st press conference last Friday in Beijing. This French school is the result of the merger¹ between Reims Management School, famous for its focus on the champagne² business, and Rouen Business School which ran joint³ degree programs and an executive education campus in Paris.

We interviewed Frank Bostyn, Dean of the French business school, and talked about the trend of European business schools reaching out to the Chinese market in recent years.

Every year, NEOMA Business School welcomes about 300 Chinese students (including those of exchange programs). In China, NEOMA Business School has 6 dual-degree programs with 4 top Chinese universities: Renmin University, University of International Business and Economics , Nankai University and Wuhan University. In total, NEOMA Business School has 16 Chinese academic partners, including Tsinghua University, and Shanghai International Studies University.

As a new business school with a long history, NEOMA Business School will continue to reinforce the programs with Chinese universities, develop the Executive education, develop more dual-degree programs with Chinese universities. Dean Frank Bostyn mentioned in the press conference that the school aimed to attract the best Chinese students.

Dean of the French business school Frank Bostyn at the press conference in Beijing on Dec. 6. 

Dean of the French business school Frank Bostyn at the press conference in Beijing on Dec. 6.

Dean of the French business school Frank Bostyn at the press conference in Beijing on Dec. 6.

Press release

NEOMA Business School hold its 1st press conference in China

"Europeans don't see China as threat, but as an opportunity, especially for the young people," Frank Bostyn, Dean of NEOMA Business School talked at the press conference hold in Beijing on the 6th December. This is also the 1st conference held in China for this new French Business School, as the result of the merger between Rouen Business School and Reims Management School.

With three accreditations (AACSB, EQUIS, AMBA), NEOMA Business School is ambitious to be ranked among Europe's leading business schools and be recognized as the preferred partner of companies. In order to realize the two ambitions, the School makes will continue to offer high quality programs, strengthen the research activities and stick to an ambitious international strategy.

A new portfolio⁴ of programmes starting 2014

NEOMA Business School has more than 200 permanent professors and focuses on seven different academic departments, reflecting its strategy and positioning (Finance - Marketing⁵ - Strategy and Entrepreneurship - Information Systems, Supply Chain and Decision Support - Man and Organizations - Compatibility, Control and Legal Affairs – Economy, Cultures and International Affairs). Thank to this strong faculty⁶, NEOMA business school offers the programs from Undergraduate to Executive Education.

A new portfolio of programmes, from Undergraduate to Executive Education, will be launched for the start of the new academic year 2014. Among the major innovations is a single Grande Ecole Master programme and a new Bachelor in Business Administration.

An ambitious international strategy

With 300 international partners in 75 countries, NEOMA Business School has one of the largest global academic partnerships⁷ among all the European business schools.  On every continent, the School has exchange programs with the most prestigious⁸ universities and business schools. The international deployment⁹ of NEOMA Business School consists in developing partnerships rather than in setting up in one campus.  This enables students moreover to travel and study as part of small groups, which encourages genuine immersion¹⁰.

NEOMA Business School and China

Every year, NEOMA BS welcomes about 300 Chinese students (including those of exchange programs). In China, NEOMA Business School has 6 dual-degree programs with 4 top Chinese universities: Renmin University, University of International Business and Economics , Nankai University and Wuhan University. In total, NEOMA BS has 16 Chinese academic partners, including Tsinghua University, and Shanghai International Studies University.

Apart from the "Talent & Behavioural Development Unit" and "Student Affairs", which are dedicated¹¹ to supporting students’ career development, NEOMA Business actually has two offices in China (one in Shanghai, the other one in Beijing). The two offices will also help the Chinese students to find jobs when they come back to China, and also support the foreign students who would like to work in China. Until this year, about 1000 graduates of NEOMA Business School work in China.

As a new BS with a long history, NEOMA BS will continue to reinforce the programs like DBA with Chinese universities, develop the Executive education, develop more dual-degree programs with Chinese universities. "NEOMA Busimess School is aiming to attract the best Chinese students," Dean Frank Bostyn mentioned in the press conference.

About NEOMA Business School

NEOMA Business School, is the result of the merger between Rouen Business School and Reims Management School. Jointly¹² managed by its President, Yves Bénard, and its Dean, Frank Bostyn, NEOMA Business School's ambition is to be ranked among Europe's best schools and be recognized as the preferred partner of companies. The school, with three campuses in Reims, Rouen and Paris, offers a portfolio of programmes from Bachelor level to Executive Education. Its faculty, which is focused around seven academic departments, counts more than 200 permanent professors. The school has more than 40,000 graduates, based in more than 120 countries worldwide.

1 merger   

n.企业合并，并吞

参考例句：

• Acceptance of the offer is the first step to a merger.对这项提议的赞同是合并的第一步。
• Shareholders will be voting on the merger of the companies.股东们将投票表决公司合并问题。

2 champagne   

n.香槟酒；微黄色

参考例句：

• There were two glasses of champagne on the tray.托盘里有两杯香槟酒。
• They sat there swilling champagne.他们坐在那里大喝香槟酒。

3 joint   

adj.联合的，共同的；n.关节，接合处；v.连接，贴合

参考例句：

• I had a bad fall,which put my shoulder out of joint.我重重地摔了一跤，肩膀脫臼了。
• We wrote a letter in joint names.我们联名写了封信。

4 portfolio   

n.公事包；文件夹；大臣及部长职位

参考例句：

• He remembered her because she was carrying a large portfolio.他因为她带着一个大公文包而记住了她。
• He resigned his portfolio.他辞去了大臣职务。

5 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

6 faculty   

n.才能；学院，系；(学院或系的)全体教学人员

参考例句：

• He has a great faculty for learning foreign languages.他有学习外语的天赋。
• He has the faculty of saying the right thing at the right time.他有在恰当的时候说恰当的话的才智。

7 partnerships   

n.伙伴关系( partnership的名词复数 )；合伙人身份；合作关系

参考例句：

• Partnerships suffer another major disadvantage: decision-making is shared. 合伙企业的另一主要缺点是决定要由大家来作。 来自英汉非文学 - 政府文件
• It involved selling off limited partnerships. 它涉及到售出有限的合伙权。 来自辞典例句

8 prestigious   

adj.有威望的，有声望的，受尊敬的

参考例句：

• The young man graduated from a prestigious university.这个年轻人毕业于一所名牌大学。
• You may even join a prestigious magazine as a contributing editor.甚至可能会加入一个知名杂志做编辑。

9 deployment   

n. 部署,展开

参考例句：

• He has inquired out the deployment of the enemy troops. 他已查出敌军的兵力部署情况。
• Quality function deployment (QFD) is a widely used customer-driven quality, design and manufacturing management tool. 质量功能展开(quality function deployment,QFD)是一个广泛应用的顾客需求驱动的设计、制造和质量管理工具。

10 immersion   

n.沉浸；专心

参考例句：

• The dirt on the bottom of the bath didn't encourage total immersion.浴缸底有污垢，不宜全身浸泡于其中。
• The wood had become swollen from prolonged immersion.因长时间浸泡，木头发胀了。

11 dedicated   

adj.一心一意的；献身的；热诚的

参考例句：

• He dedicated his life to the cause of education.他献身于教育事业。
• His whole energies are dedicated to improve the design.他的全部精力都放在改进这项设计上了。

12 jointly   

ad.联合地，共同地

参考例句：

• Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。
• She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。