高中英语人教版高三年级上05

[01:13.87]1.Whose idea for the advertising¹ programme is the best?
[01:21.35]Bob's idea.
[01:27.09]2.What is his idea?
[01:32.97]To have comments from secretaries & typists who are already using the Computer
[01:42.11]& let them express their satisfaction with the product.
[02:14.30]I think it would be a good idea to...
[02:20.36]Do you think so?
[02:24.40]I (don't) think so.
[02:28.56]Do you think that...?
[02:33.00]I'm afraid I can't agree with you.
[02:38.35]That's true/right.
[02:44.73]Of course.I agree.
[02:49.69]What exactly are you suggesting?
[02:55.05]No problem.
[03:09.10]Language points
[03:14.38]1.Any ideas?
[03:53.82]Any questions?=Have you got any questions?
[04:00.38]Any news?=Have you got any news?
[04:06.26]Anything to say?=Have you got anything to say?
[04:13.52]Anything else?=Do you want anything else?
[04:19.76]Anybody else?=Is there anybody else?
[04:40.22]2.I think it would be a good idea
[04:46.69]to have comments from secretaries and typists who are already using it.
[05:15.04]A:I'm afraid I'm putting on weight.
[05:19.90]B:I think it would be a good idea to keep on doing morning exercises.
[05:38.05]A:I haven't got any information on this matter.
[05:47.72]B:I think it would be a good idea to ask your secretary.
[05:57.69]3.Then they can express their satisfaction with the product.
[06:11.04]express one's satisfaction with...
[06:28.10]The teacher expressed his satisfaction with the result for the experiment.
[06:42.47]His wife has never expressed her satisfaction with the living conditions.
[06:56.63]4.Do you think so?
[07:14.18]A:What do you think of Bob?
[07:18.83]B:Perhaps he's nice,but he's very quiet.He seldom says anything.
[07:28.10]A:Do you think so?Do you think he doesn't like talking?
[07:34.87]There he comes,talking with friends.Look,how cheerful² he is!
[07:56.94]5.So what exactly are you suggesting?
[08:15.39]A:We'll get to the station at about 3:00.
[08:20.95]B:So we'll catch the 3:30 train.
[08:43.21]When are you having a holiday?
[08:48.27]How long are you staying in London?
[08:58.72]6.We can bring in some humor³ too.
[09:07.79]bring in
[09:15.73]Bring the washing in.It's raining.
[09:24.79]The foreigners brought in new things and new ideas.
[09:35.56]7.What kind of advertisements do you read or watch on TV,if any?
[10:12.41]We will certainly help you if we can (help you).
[10:21.27]They will get everything ready tomorrow if not earlier.
[10:28.92]=...if they can't get it ready earlier.
[10:49.27]1.What is one advantage of advertising?
[10:57.01]It makes a product cheaper.
[11:02.28]2.How many people might work together to produce an advertisement?
[11:11.35]Five.
[11:14.82]Note making
[11:28.69]1.How can you advertise⁴?
[11:34.15]By using radio,TV,cinema,magazines,newspapers large bords,
[11:45.52]signs,balloons,messages pulled behind planes and so on.
[11:53.85]What can you advertise?
[11:59.52]Products,services,political leaders in the western countries,etc.
[12:08.95]Results of advertising:
[12:14.01]1.It increases product sales;
[12:19.27]2.It reduces prices.
[12:24.62]People's jobs in an advertising firm:
[12:30.58]One person is in charge of the programme.
[12:36.82]One person thinks up an idea.
[12:42.70]One person writes the text.
[12:47.74]One person buys space time.
[12:54.01]One person designs the advertisement.
[13:05.66]1.The development of radio,television,cinema,
[13:13.03]magazines and newspapers has gone hand in hand with the development of advertising
[13:29.69]hand in hand
[13:46.36]Dirt and disease⁵ go hand in hand.
[13:56.10]2.Balloons and light airplanes can be used to pull huge signs
[14:05.17]as they fly slowly over a city.
[14:19.32]3.Once managers would say jokingly,
[14:26.09]"I know that half of what I spend on advertising is wasted,
[14:33.46]but I don't know which half."
[15:00.99]Once he would take a seat at the back before the lectures began.
[15:14.65]She explained the whole story and her boss nodded understandingly.
[15:59.43]He replied laughingly,"Aren't you making the same mistakes?"
[16:12.28]4.The person at the advertising firm in charge of the matter then hods a meeting

[16:27.43]in charge of
[16:35.29]She is in charge of the factory.
[16:47.15]I would like to speak to the person in charge.
[17:00.00]She took charge of the family business when her father died.
[17:12.75]5.Also present will be a person who thinks up an idea for an advertisement...
[17:46.81]With him was a man of no more than forty.
[18:17.98]Present at the conference⁶ were scientists and writers from many countries.
[18:31.85]think up
[18:39.11]She thought up a funny game for the children to play.
[18:50.27]The prisoners⁷ tried to think up a plan for escape.
[19:19.13]6.If the advertising fails,having no effect on sales,
[19:27.20]the whole programme will be reviewed.
[19:38.15]have effect on
[19:46.61]The medicine has no effect on him.
[20:00.85]7.Isn't it time you made someone's life a bit easier?
[20:10.62]It's time sb. did sth.
[20:27.47]It's time we started our work.
[20:37.60]It's time you gave a reply to us.
[20:57.59]What is one danger with selling your product abroad?
[21:04.64]You must make sure that the translation is correct.
[21:15.72]1.What makes a good advertisement?
[21:30.76]David will make a very good football player.
[21:44.11]Cold tea makes a good drink in summer.
[21:54.66]2.Today's advertisement often start with a question,or a puzzle,
[22:03.73]with the purpose of attracting the readers's attention.
[22:17.21]attract one's attention
[22:26.95]Her sweet voice attracted others' attention.
[22:33.40]You should pay attention to your pronunciation.
[22:48.76]3.Nobody bougth the product,however,
[22:55.11]because when translated in meant "X puts living things into dry hair."
[23:35.26]Your exercises must be handed in immediately when finished.
[23:47.54]The shop assistant when spoken to did not make an answer.
[24:09.98]4.Could you also suggest a time
[24:14.94]when it would suit you to visit us and try out the machine?
[24:25.39]try out
[24:33.57]Have the advertisers tried out the microcomputer⁸ themselves?
[24:46.13]The idea seems fine but we need to try it out in practice.
[25:09.88]We lived in the hous built by my father.
[25:42.84]The street is covered with snow.
[25:53.71]I had my car repaired.
[26:16.99]Disturbed by the noise,we had to finish the meeting early

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 cheerful   

adj.快活的，高兴的，兴高采烈

参考例句：

• Yellow is a cheerful colour.黄色是令人高兴的颜色。
• This state of things holds out a cheerful prospect.事态呈现出可喜的前景。

3 humor   

n.(humour)幽默，诙谐

参考例句：

• He is distinguished for his sense of humor.他以其幽默感著称。
• American humor is founded largely on hyperbole.美式幽默主要以夸张为基础。

4 advertise   

v.做广告，登广告，发告示；宣传，宣扬

参考例句：

• It pays to advertise.做广告是值得的。
• Are lawyers allowed to advertise?准许律师做广告吗？

5 disease   

n.疾病，弊端

参考例句：

• The doctors are trying to stamp out the disease.医生正在尽力消灭这种疾病。
• He fought against the disease for a long time.他同疾病做了长时间的斗争。

6 conference   

n.（正式的）会议；讨论

参考例句：

• We're having a conference and we'd like you to sit in.我们将举行一次会议，希望你来旁听。
• The conference will come to a close this afternoon.今天下午会议闭幕。

7 prisoners   

n.囚徒( prisoner的名词复数 )；俘虏；被夺去自由的人[动物]等

参考例句：

• The president granted a general amnesty for all political prisoners. 总统大赦了所有的政治犯。
• The prisoners were living in appalling conditions. 囚犯的居住条件极为恶劣。

8 microcomputer   

n.微型计算机，微机

参考例句：

• The main frame is the heart of a microcomputer system.主框架的核心是一个微机系统。
• A microcomputer is a fast and accurate symbol processing system.微型计算机是一种快速、精确的符号处理系统。