新视野大学英语视听说教程 2 Unit 4-7

Model 2 Beware¹ of ads! 
Peter: Mind if I switch channels? Those TV commercials are killing² me.
Jane: How can you say that? Watch: “Take Toshiba, take the world.” Fantastic! There’s a product you can depend on. A powerful product.
Peter: If I were you, I wouldn’t trust those commercials.
Jane: Now, look at this McDonald’s commercials! Aren’t those little kids cute? Oh, and there’s such a warm family feeling.
Peter: Just how an advertising³ agency wants you to see McDonald’s. you’re the target audience.
     When they make TV commercials, they use scientific methods to learn what you’ll like and buy.
Jane: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’s?
Peter: Advertises don’t bother with facts more. Instead they want the end-user—that’s you—to fall in love with their product.
Jane: I see. So what you’re saying is, “Watch out, or commercials will take over your life.”

1 beware   

vt./vi.谨防，当心

参考例句：

• Beware of the fire.留心火烛。
• Beware of being too impatient with others.注意不要对他人太没有耐心。

2 killing   

n.巨额利润；突然赚大钱，发大财

参考例句：

• Investors are set to make a killing from the sell-off.投资者准备清仓以便大赚一笔。
• Last week my brother made a killing on Wall Street.上个周我兄弟在华尔街赚了一大笔。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。