新视野大学英语视听说教程 2 Unit 4-6

Now Your Turn
A: Look, “Make yourself heard!” The Ericsson’s TV commercial is so cool.
B: I think the Nokia’s commercial is just as fascinating: “Connecting People.”
A: I’m afraid consumers will have to pay for the advertising¹.
B: I hear that the advertisements create as a favorable on\mage of a product, and that leads to    consumer brand loyalty².
A: Could you explain “consumer brand loyalty”?
B: I mean consumers identify with the product and keep buying it. Sometimes they’re even willing to pay more.
A: It is contradictory³ that increases sales lead to a lower production cost per unit, but more advertising results in greater costs for consumers. The winner is always the company.
B: I agree.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

3 contradictory   

adj.反驳的，反对的，抗辩的；n.正反对，矛盾对立

参考例句：

• The argument is internally contradictory.论据本身自相矛盾。
• What he said was self-contradictory.他讲话前后不符。