2015年CRI 中国国际动漫游戏博览会在沪召开

中国国际动漫游戏博览会在沪召开

At 9 am on opening day, cartoon and video game fans flocked into Shanghai's World Expo Exhibition and Convention Center to enjoy the fandom as soon as it kicked off.

More than 300 exhibitors participated in this year's expo, the largest in the event's history.

However, He Yu, an organizer of the expo, said domestic exhibitors are not the majority.

"The percentage of local cartoon exhibitors at the fair is less than 50%. There are more foreign cartoon brands because of the general preference of the fans here."

The situation doesn't seem to compete with the fast growing market in China.

Last year, domestic animation¹ films earned north of one billion yuan, almost twice as much as in 2013.

This summer, a total of 13 Chinese animated² films will open in Chinese theatres, a 60-percent increase compared with the same period last year.

Despite the large quantity of works, observers suggest that industry employees should pay more attention to quality.

The most recent example is "The Autobots", an animation about transformable automobiles³.

The animation was accused of ripping off Disney-Pixar's 'Cars'.

It is not the first time that domestic filmmakers have been accused of plagiarism⁵.

Shi Wen, a visitor to the expo, shared his thoughts on the matter.

"I also saw similar copying issues with a domestic cartoon about robot fighters. It made me feel that some domestic cartoon makers⁴ lack good ideas."

Some domestic cartoon developers say that writers often want to imitate successful films to ensure the popularity of the ones they make, which actually hinders creativity.

Shi Ting, a staff member of VJ Animation Studio, says developers should try to learn more about their own market.

"When we cooperated with overseas cartoon makers, we found they are very good at doing market research. Producers collected ideas before doing the project. That helps developers know what children are thinking about, and what images or plots they like," said Shi Ting, staff member of VJ Animation Studio.

Some domestic cartoon producers say that further intellectual property laws would encourage filmmakers to be more creative.

The 2015 China International Comics and Games Expo runs until Monday.

For CRI, I'm Luo Wen.

1 animation   

n.活泼，兴奋，卡通片／动画片的制作

参考例句：

• They are full of animation as they talked about their childhood.当他们谈及童年的往事时都非常兴奋。
• The animation of China made a great progress.中国的卡通片制作取得很大发展。

2 animated   

adj.生气勃勃的，活跃的，愉快的

参考例句：

• His observations gave rise to an animated and lively discussion.他的言论引起了一场气氛热烈而活跃的讨论。
• We had an animated discussion over current events last evening.昨天晚上我们热烈地讨论时事。

3 automobiles   

n.汽车( automobile的名词复数 )

参考例句：

• When automobiles become popular,the use of the horse and buggy passed away. 汽车普及后，就不再使用马和马车了。 来自《简明英汉词典》
• Automobiles speed in an endless stream along the boulevard. 宽阔的林荫道上，汽车川流不息。 来自《现代汉英综合大词典》

4 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

5 plagiarism   

n.剽窃，抄袭

参考例句：

• Teachers in America fight to control cheating and plagiarism.美国老师们努力对付欺骗和剽窃的问题。
• Now he's in real trouble.He's accused of plagiarism.现在他是真遇到麻烦了。他被指控剽窃。