2015年CRI Chinese Embassy in US Launches Advertising Campaign to Promote China

 

The Chinese Embassy¹ in the United States has launched a series of advertisements highlighting China's biking culture and wildlife conservation in Washington, D.C.

The latest advertisements have been shown at 70 bike-share stations in D.C.

Many Americans showed great interest in the posters and said they would like to have a tour in China by bike.

A local resident says she would love to have a long ride in Kunming.

"There are a lot of countries that have a lot of bikers like China. I'd love to explore China especially on a bike. Southern China, like Kunming, is so beautiful and that would be really fun to go and do like a long ride, like a week ride, and go to different places looking around Kunming and see the mountains. That would be awesome²."

Also, many U.S. residents say they are looking forward to President Xi Jinping's visit and hope the two countries can work together to improve the environment and people's well being.

"The U.S. and China have a lot in common. Certainly our economies are growing. It would be great for the environment and for the health and wellbeing of our citizens, if we can both do more and more biking. Our bicycle share systems can become more widespread through our cities."

Another series of ads will be put on buses in the U.S capital and in parts of Maryland and Virginia on Monday.

It is the first time the Chinese Embassy in the U.S. has launched such an initiative³, which aims to show and enhance⁴ people's love of nature and cycling to further promote cooperation between the two countries.

1 embassy   

n.大使馆，大使及其随员

参考例句：

• Large crowd demonstrated outside the British Embassy.很多群众在英国大使馆外面示威。
• He's a U.S. diplomat assigned to the embassy in London.他是美国驻伦敦大使馆的一名外交官。

2 awesome   

adj.令人惊叹的，难得吓人的，很好的

参考例句：

• The church in Ireland has always exercised an awesome power.爱尔兰的教堂一直掌握着令人敬畏的权力。
• That new white convertible is totally awesome.那辆新的白色折篷汽车简直棒极了.

3 initiative   

n.主动性，首创精神，主动权（的行动），倡议

参考例句：

• He went to see the headmaster on his own initiative.他主动去看望校长。
• His employer had described him as lacking in initiative and drive.雇主说他缺乏进取心和干劲。

4 enhance   

vt.提高（强度、力量、数量等），增加（进）

参考例句：

• BBC backing for the scheme will enhance its credibility.英国广播公司对这一计划的支持将提高其可信度。
• Good secretarial skills should enhance your chances of getting a job.出色的秘书工作技能会增加你找工作的机会。