2015年CRI Soon-to-open Shanghai Disney Resort Features Chinese Culture

 

The Walt Disney Corporation has said that its going to be adding a number of exclusively-Chinese elements to its new theme park - soon to be opening in Shanghai.

Among the latest series of offerings to be available exclusively at the soon-to-open Disney Resort in Shanghai, Chinese kungfu shoes are most eye-catching, which are designed for the iconic Disney cartoon characters Mickey and Minnie Mouse, and Chinese-style tea sets featuring the magical duo are not far behind.

Allen Au Yeung, Disney's creative vice¹ president in the Greater China Region, said, "This is one of the most, kind of, interesting product we have done: kungfu shoes. As you see, how we marry our Disney creatives with a local product. This is a very good example of what we're trying to do for The Walt Disney Company in China."

The company also plans to work with China Post, the country's official postal² service, to issue stamps and first-day covers that incorporate both Disney characters and traditional Chinese patterns.

Other additions to its merchandise lineup will include Chinese calligraphy³ and ink painting works, China-themed gold jewelry⁴, and Disney character-inspired moon cakes and Chinese snacks.

"We have a local artist here working with us in the team and he's quite enjoying Mickey and Minnie. So he really has a full understanding about the art and culture in China. And it's something that to him, kind of do some study, and that's how we come up with the scene, hopefully Mickey and Minnie," said Yeung.

Robert A Iger, the chairman and CEO of The Walt Disney Company said Disney has been delighting people at these parks and resorts around the world for 60 years.

"And here in Shanghai, we apply everything that we've learnt from 6 decades of relentless⁵ innovation and creativity to deliver a world-class destination. When we began this project, our goal was that to create something that was authentically⁶ Disney and distinctly Chinese," said the chairman.

Iger explains that they have hired some culture analysts⁷, in order to research the consumption customs of Chinese people.

They even went to visit some Shanghai people's homes to try a typical Shanghai dinner.

Every name of the product Shanghai Disney Resort offers has been given consideration to both the original English meaning and Chinese ideas.

The Shanghai Disney Resort is an under-construction theme park by Walt Disney Parks and Resorts.

It is the first Disney Park in the China mainland.

The Resort is to open in the spring of 2016.

1 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

2 postal   

adj.邮政的，邮局的

参考例句：

• A postal network now covers the whole country.邮路遍及全国。
• Remember to use postal code.勿忘使用邮政编码。

3 calligraphy   

n.书法

参考例句：

• At the calligraphy competition,people asked him to write a few characters.书法比赛会上，人们请他留字。
• His calligraphy is vigorous and forceful.他的书法苍劲有力。

4 jewelry   

n.（jewllery）（总称）珠宝

参考例句：

• The burglars walked off with all my jewelry.夜盗偷走了我的全部珠宝。
• Jewelry and lace are mostly feminine belongings.珠宝和花边多数是女性用品。

5 relentless   

adj.残酷的，不留情的，无怜悯心的

参考例句：

• The traffic noise is relentless.交通车辆的噪音一刻也不停止。
• Their training has to be relentless.他们的训练必须是无情的。

6 authentically   

ad.sincerely真诚地

参考例句：

• Gina: And we should give him something 2 authentically Taiwanese. 吉娜：而且我们应该送他有纯正台湾味的东西。
• A loser is one who fails to correspond authentically. 失败者则指那些未能做到诚实可靠的人。

7 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。