2015年CRI Chinese Consumers Enjoy Black Friday Sales in China

 

Peral Zhu is one of those enjoying "Black Friday" in China.

Zhu says she used to live in the US and she misses "Black Friday," the biggest shopping day of the year in that country.

"I love buying shoes and I used to stock¹ up on them on Black Friday. But after coming back to China, I found that designer shoes in big stores here are too expensive for me. So I didn't buy anything and lost the feeling for Black Friday for a long while.''

But this year, Zhu says she is enjoying overseas Black Friday discounts, even though she is in China for the occasion², thanks to the cross-border e-commerce sites.

"In this past year I've found that some of the promising³ cross-border e-commerce sites are thriving⁴ and they have brought those discounted products in the US close to me."

Zhu adds she is able to buy discounted goods ahead of Nov. 27 - the actual Black Friday - because the cross-border e-commerce sites began their sales about a week ago.

This is the first time major players like Amazon and the Chinese overseas shopping site ymatou.com have run the shopping festival for as long as a week or more.

Zeng Bibo, the CEO of ymatou.com, says the company is extending⁵ the shopping festival because of the huge demand in China.

"We already found that Chinese consumers who are used to shopping at home showed great enthusiasm⁶ for overseas products during our Black Friday campaign last year. But we were under-prepared then, as we didn't have a good supply of many goods and the service system didn't provide enough support."

This year, the company made early preparations.

"Black Friday or Thanksgiving sales in other countries all start a week earlier for the shops' VIP customers. So if you go shopping on the actual day, there won't be anything good left. This year, our professional buyers started stocking up two weeks ago when the shops had their VIP sales."

According to China customs and the China E-commerce Research Center, over 18 million Chinese consumers bought goods online from overseas last year, spending 140 billion yuan, or nearly 22 billion US dollars.

For CRI, this is Luo Bin⁷.

1 stock   

n.存货，储备；树干；血统；股份；家畜；adj.存货的；平凡的，惯用的；股票的；畜牧的；vt.进货，采购；储存；供给；vi.出新芽；进货

参考例句：

• The shop takes stock every week on Friday mornings.这家商店每星期五早晨盘点存货。
• Experts have forecast an upturn in the stock market.专家已预测股票市场价格有上升趋势。

2 occasion   

n.场合，时机，机会，诱因，理由；vt.惹起，引起

参考例句：

• Her dress was too showy for such a formal occasion.在如此正式的场合，她的服装过分华丽了。
• Her tears were fought back on such an occasion.在这种场合下她忍住了眼泪。

3 promising   

adj.有希望的，有前途的

参考例句：

• The results of the experiments are very promising.实验的结果充满了希望。
• We're trying to bring along one or two promising young swimmers.我们正设法培养出一两名有前途的年轻游泳选手。

4 thriving   

a.成功的，旺盛的

参考例句：

• He had managed to create the entirely spurious impression that the company was thriving. 他设法制造出一种彻头彻尾的假象，让人误以为公司一派兴旺。
• Each bamboo house was surrounded by a thriving orchard. 每座竹楼周围都是茂密的果园。

5 extending   

v.（空间、时间等）延伸，延续( extend的现在分词 )；伸展；给予；延长

参考例句：

• We are extending the radio network. 我们正在扩大广播网。 来自《简明英汉词典》
• A romance extending over several years was culminated. 一场数年之久的恋爱就此圆满告终。 来自《简明英汉词典》

6 enthusiasm   

n.热情，激情；巨大兴趣；热衷的事物

参考例句：

• We set about our task at once with great enthusiasm.我们立刻兴致勃勃地干起来。
• A team which is full of enthusiasm is more likely to win.情绪高涨的球队更可能获胜。

7 bin   

n.箱柜；vt.放入箱内；[计算机] DOS文件名:二进制目标文件

参考例句：

• He emptied several bags of rice into a bin.他把几袋米倒进大箱里。
• He threw the empty bottles in the bin.他把空瓶子扔进垃圾箱。