2015年ESL之商务英语 03 Celebrity Product Lines

Celebrity¹ Product Lines 

Nick: The possibilities are endless! You have to take advantage of being at the height of your career. 

Jessica: I don’t know about lending my name to a celebrity product line. Wouldn’t people think I was selling out? 

Nick: Of course not. Most celebrities² do it nowadays. People expect you to leverage³ your fame into a successful business. 

Jessica: But licensing⁴ my name to a lot of products that I would then have to promote isn’t exactly how I want to spend my time. 

Nick: But think of the upside. You would be building a brand with longevity⁵, hedging your bets for the future. 

Jessica: You mean in the future when I’m no longer as famous or as popular. 

Nick: No, of course that’s not what I mean. You’ll be a star forever. But don’t you want to get a piece of the pie while the getting is good? 

Jessica: I don’t know. What kind of merchandise are we talking about? 

Nick: We can start with a clothing line and then branch out into household products, luggage, and even weight loss products. 

Jessica: Weight loss products?! What are you implying? 

Nick: Nothing! I didn’t mean weight loss products. I meant food – glamorous⁶, beautiful food. See what I mean? The sky’s the limit! 

 

Script by Dr. Lucy Tse 

1 celebrity   

n.名人，名流；著名，名声，名望

参考例句：

• Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
• He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。

2 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目

3 leverage   

n.力量，影响；杠杆作用，杠杆的力量

参考例句：

• We'll have to use leverage to move this huge rock.我们不得不借助杠杆之力来移动这块巨石。
• He failed in the project because he could gain no leverage. 因为他没有影响力，他的计划失败了。

4 licensing   

v.批准，许可，颁发执照( license的现在分词 )

参考例句：

• A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
• That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句

5 longevity   

n.长命；长寿

参考例句：

• Good habits promote longevity.良好的习惯能增长寿命。
• Human longevity runs in families.人类的长寿具有家族遗传性。

6 glamorous   

adj.富有魅力的；美丽动人的；令人向往的

参考例句：

• The south coast is less glamorous but full of clean and attractive hotels.南海岸魅力稍逊，但却有很多干净漂亮的宾馆。
• It is hard work and not a glamorous job as portrayed by the media.这是份苦差，并非像媒体描绘的那般令人向往。