2015年ESL之商务英语 08 Improving Online Reviews

Improving Online Reviews

Jerrise: Okay, you were right. We need to do something to improve business. Do you think we should take out an ad in the local newspaper? 

Russell: We could do that, but I think a better strategy is to improve our online reviews. 

Jerrise: Who looks at websites with unsolicited reviews? I’m not convinced that’ll help us. 

Russell: Lots of people look at reviews when choosing which business to patronize. Right now, we only have three stars out of five, and that’s hurting us. 

Jerrise: It’s hard to believe that adding a star will really improve our business. 

Russell: Believe it. And those mediocre¹ reviews we received last week? We should respond to each one and try to make it right. 

Jerrise: Those reviews were written by a few disgruntled customers. We’re always going to have a few whiners. 

Russell: Yes, but now they’re much more vocal². If they’re not happy with our service or product, we need to compensate³ them for their bad experience. 

Jerrise: That would put us out of business! 

Russell: No, that’s an investment in our business reputation. 

Jerrise: What you’re saying is that we need to bribe⁴ people to write good reviews. 

Russell: I wouldn’t put it that way, but we should recognize that crowdsourcing is the wave of the future and we need to move with the times if our business is to survive. 

Jerrise: All right. I guess we can try that. 

Russell: What are you doing now? 

Jerrise: Writing my own review. I’ve always given myself excellent service! 

 

Script by Dr. Lucy Tse 

1 mediocre   

adj.平常的，普通的

参考例句：

• The student tried hard,but his work is mediocre. 该生学习刻苦，但学业平庸。
• Only lazybones and mediocre persons could hanker after the days of messing together.只有懒汉庸才才会留恋那大锅饭的年代。

2 vocal   

adj.直言不讳的；嗓音的；n.[pl.]声乐节目

参考例句：

• The tongue is a vocal organ.舌头是一个发音器官。
• Public opinion at last became vocal.终于舆论哗然。

3 compensate   

vt.补偿，赔偿；酬报 vi.弥补；补偿；抵消

参考例句：

• She used her good looks to compensate her lack of intelligence. 她利用她漂亮的外表来弥补智力的不足。
• Nothing can compensate for the loss of one's health. 一个人失去了键康是不可弥补的。

4 bribe   

n.贿赂；v.向…行贿，买通

参考例句：

• He tried to bribe the policeman not to arrest him.他企图贿赂警察不逮捕他。
• He resolutely refused their bribe.他坚决不接受他们的贿赂。