美国国家公共电台 NPR Trump Wine: Local Promotion Or Presidential Product Placement?

 

ARI SHAPIRO, HOST:

When Donald Trump¹ was running for president last year, he gave a primary night victory speech that's telling. He stood in front of a row of American flags and a display of Trump-branded products - Trump water, Trump wine and...

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PRESIDENT DONALD TRUMP: And we have Trump steaks. And by the way, if you want to take one, we'll charge you about - what? - 50 bucks² a steak. No, I won't.

(LAUGHTER)

SHAPIRO: Since taking office, President Trump has continued to promote his businesses. So when Trump wine showed up for sale at a national park in Virginia, NPR's Peter Overby decided³ to take a closer look.

PETER OVERBY, BYLINE⁴: Trump wine popped into the news back in August. The president was talking about the white supremacist violence in Charlottesville, Va.

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TRUMP: Charlottesville is a great place that's been very badly hurt over the last couple of days. I own actually one of the largest wineries in the United States. It's in Charlottesville.

OVERBY: Some weeks earlier, Bill Snape heard from some co-workers that a national park not far from Charlottesville was selling Trump wine.

BILL SNAPE: They had been at Shenandoah National Park and seen a lot of Trump wine.

OVERBY: Specifically at a gift shop there. Snape is a lawyer in Washington with the Center for Biological Diversity. It works to protect endangered species. Shenandoah National Park is roughly midway between Charlottesville and Washington. Snape went camping there for the weekend.

SNAPE: Yeah, I'm not going to drive out just to see Trump wine.

OVERBY: And, yes, there was the wine in the shop. He didn't buy any, but he did file a Freedom of Information request this week for Interior Department records on wine sales at national parks. As he points out, that part of Virginia is loaded with vineyards.

SNAPE: There are so many different wines you could pick from Virginia to sell at Shenandoah National Park. The fact that Trump wine is there raises a lot of questions.

OVERBY: This episode was first reported by E & E News, which covers energy and environmental issues. The National Park Service said it authorizes⁵ categories of products to sell, but the company running the gift shop chooses the brands. At Shenandoah, that company is Delaware North. It said Trump wines was sold as a local brand, but they dropped it in September. The White House declined NPR's request for comment.

Richard Painter was White House ethics⁶ council for President George W. Bush. Now he's with Citizens for Responsibility and Ethics in Washington - a group with two corruption⁷ lawsuits⁸ pending⁹ against Trump. Painter said a gift shop contract seems OK, but the bigger context is troubling.

RICHARD PAINTER: The Trump administration has sent the message that the promotion¹⁰ of the Trump brand name is critically important to the president.

OVERBY: And because the Park Service reports up to Trump appointees, messages from above can easily filter down. Peter Overby, NPR News, Washington.

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1 trump   

n.王牌，法宝；v.打出王牌，吹喇叭

参考例句：

• He was never able to trump up the courage to have a showdown.他始终鼓不起勇气摊牌。
• The coach saved his star player for a trump card.教练保留他的明星选手，作为他的王牌。

2 bucks   

n.雄鹿( buck的名词复数 )；钱；（英国十九世纪初的）花花公子；（用于某些表达方式）责任v.（马等）猛然弓背跃起( buck的第三人称单数 )；抵制；猛然震荡；马等尥起后蹄跳跃

参考例句：

• They cost ten bucks. 这些值十元钱。
• They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》

3 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

4 byline   

n.署名；v.署名

参考例句：

• His byline was absent as well.他的署名也不见了。
• We wish to thank the author of this article which carries no byline.我们要感谢这篇文章的那位没有署名的作者。

5 authorizes   

授权，批准，委托( authorize的名词复数 )

参考例句：

• The dictionary authorizes the two spellings 'traveler' and 'traveller'. 字典裁定traveler和traveller两种拼法都对。
• The dictionary authorizes the two spellings "honor" and "honour.". 字典裁定 honor 及 honour 两种拼法均可。

6 ethics   

n.伦理学；伦理观，道德标准

参考例句：

• The ethics of his profession don't permit him to do that.他的职业道德不允许他那样做。
• Personal ethics and professional ethics sometimes conflict.个人道德和职业道德有时会相互抵触。

7 corruption   

n.腐败，堕落，贪污

参考例句：

• The people asked the government to hit out against corruption and theft.人民要求政府严惩贪污盗窃。
• The old man reviled against corruption.那老人痛斥了贪污舞弊。

8 lawsuits   

n.诉讼( lawsuit的名词复数 )

参考例句：

• Lawsuits involving property rights and farming and grazing rights increased markedly. 涉及财产权，耕作与放牧权的诉讼案件显著地增加。 来自辞典例句
• I've lost and won more lawsuits than any man in England. 全英国的人算我官司打得最多，赢的也多，输的也多。 来自辞典例句

9 pending   

prep.直到，等待…期间；adj.待定的；迫近的

参考例句：

• The lawsuit is still pending in the state court.这案子仍在州法庭等待定夺。
• He knew my examination was pending.他知道我就要考试了。

10 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。