Power Words: Use These to Sell Anything

Power Words: Use These to Sell Anything

 

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Immediate¹

 

In today’s fast-paced society, anything that brings closure to an issue or immediate gratification has great appeal. Offer some immediate payoff, such as quick turnaround or delivery to buyers who take action swiftly.

 

Legendary²

 

This product is timeless. That’s what the term “legendary” means to listeners. Your product is not just a passing fad³. It is extraordinary, long-lasting, and memorable⁴.

 

Limited

 

Scarcity⁵ is one of the world’s great motivators. Listeners and buyers often covet⁶ something that only a limited number of people can have. Remind prospective⁷ buyers of a limited quantity or a limited-time offer.

 

New

 

The word suggests novelty, surprise and energy. Use this word to convince undecided customers to take a chance on your product.

 

Packed

 

This simple word suggests quantity and value. Tout⁸ your product’s outstanding contents or proposal’s positive characteristics if you can.

 

Personal

 

We’re living in an age of individualism, so advertising⁹ directed to a unique set of needs and interests easily attracts attention.

 

State-of-the-art

 

Use this term to convey that your product is on the cutting edge of the latest technology and modern trends. It will give your audience a competitive advantage.

 

Superior

 

In today’s quality-conscious world, this word suggests standards of excellence¹⁰ — standards that others don’t meet.

 

Trusted

 

Other people — perhaps many other people — have confidence in the idea or product you’re offering.

 

The next time you are drafting an advertisement or working on a sales pitch, give some of these power words a try. They’re sure to make you and your product stand out from the crowd.

Vocabulary Focus

turnaround (n) [5tE:nE7raund] the amount of time it takes for an order to be filled after it arrives at a company, or for a task to be completed from beginning to end

scarcity (n) [5skZEsiti] the condition when something is not easy to find or obtain

tout (v) [taut] to advertise, make known or praise something repeatedly, especially as a way of encouraging its sale, popularity or development

state-of-the-art (adj) very modern and using the most recent ideas and methods

 

强效词汇：用它们来卖任何东西!

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6.“即时的”

在今日这个步调快速的社会里，任何能够解决问题或带来实时满足的东西都有很大的吸引力。给那些行动迅速的买家一些即时的好处，例如迅速处理订单或交货。

 

7.“传奇的”

这个产品是经得起时间考验的，对你的听众而言，“传奇的”就是这个意思。你的产品不是短暂的流行风潮，它是非凡的、持久的，而且具有纪念价值的。

 

8.“限量的”

“罕有”是世上极大的刺激诱因之一。你的听众和买家经常垂涎仅有少数人能够拥有的东西。提醒潜在买主某个产品数量有限或可订购的时间有限。

 

9.“新颖的”

这个词使人想到新奇、惊喜与活力。使用这个词说服犹豫不决的顾客试试你的新产品吧。

 

10.“成套的”

这个简单的词汇意味数量与价值。如果可以，鼓吹你的产品的出色内容或提案的正面特点。

 

11.“个人化的”

我们活在一个个人主义的时代，因此针对一系列独特需求与兴趣所做的广告很容易引起注意。

 

12.“先进的”

用这个词说明你的产品是时髦潮流与最新科技的尖端产物，它能提供你的销售对象一个竞争优势。

 

13.“卓越的”

在现今这个质量意识高涨的世界，这个词汇意味卓越的标准，也就是别人无法达到的标准。

 

14.“值得信赖的”

别人，可能是许多人，对你提出的想法或产品有信心。

 

下次你起草广告文案或构思推销话语时，不妨试试上述一些强效词汇。它们一定能使你和你的产品脱颖而出。

1 immediate   

adj.立即的；直接的，最接近的；紧靠的

参考例句：

• His immediate neighbours felt it their duty to call.他的近邻认为他们有责任去拜访。
• We declared ourselves for the immediate convocation of the meeting.我们主张立即召开这个会议。

2 legendary   

adj.传奇（中）的，闻名遐迩的；n.传奇（文学）

参考例句：

• Legendary stories are passed down from parents to children.传奇故事是由父母传给孩子们的。
• Odysseus was a legendary Greek hero.奥狄修斯是传说中的希腊英雄。

3 fad   

n.时尚；一时流行的狂热；一时的爱好

参考例句：

• His interest in photography is only a passing fad.他对摄影的兴趣只是一时的爱好罢了。
• A hot business opportunity is based on a long-term trend not a short-lived fad.一个热门的商机指的是长期的趋势而非一时的流行。

4 memorable   

adj.值得回忆的，难忘的，特别的，显著的

参考例句：

• This was indeed the most memorable day of my life.这的确是我一生中最值得怀念的日子。
• The veteran soldier has fought many memorable battles.这个老兵参加过许多难忘的战斗。

5 scarcity   

n.缺乏，不足，萧条

参考例句：

• The scarcity of skilled workers is worrying the government.熟练工人的缺乏困扰着政府。
• The scarcity of fruit was caused by the drought.水果供不应求是由于干旱造成的。

6 covet   

vt.垂涎；贪图(尤指属于他人的东西)

参考例句：

• We do not covet anything from any nation.我们不觊觎任何国家的任何东西。
• Many large companies covet these low-cost acquisition of troubled small companies.许多大公司都觊觎低价收购这些陷入困境的小公司。

7 prospective   

adj.预期的，未来的，前瞻性的

参考例句：

• The story should act as a warning to other prospective buyers.这篇报道应该对其他潜在的购买者起到警示作用。
• They have all these great activities for prospective freshmen.这会举办各种各样的活动来招待未来的新人。

8 tout   

v.推销，招徕；兜售；吹捧，劝诱

参考例句：

• They say it will let them tout progress in the war.他们称这将有助于鼓吹他们在战争中的成果。
• If your case studies just tout results,don't bother requiring registration to view them.如果你的案例研究只是吹捧结果，就别烦扰别人来注册访问了。

9 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

10 excellence   

n.优秀，杰出，(pl.)优点，美德

参考例句：

• His art has reached a high degree of excellence.他的艺术已达到炉火纯青的地步。
• My performance is far below excellence.我的表演离优秀还差得远呢。