Power Words: Use These to Sell Anything

Power Words: Use These to Sell Anything

 

By Richard Ensman

 

Just a few key words can give you the selling power you need

 

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Power words: They strike deep into the heart of a prospective¹ buyer. Used with skill, they can help you sell anything—ideas, support, products — to anyone.

 

You can use power words to add impact to advertising², brochures and newsletters, talks and sales presentations, even seemingly casual telephone conversations. Power words appeal to deeply rooted emotions and desires — like the anticipation³ of being first in line for an exciting new product or the chance to remedy a long-standing problem.

 

Here are 14 power words that can get you started. Any one of these passionate⁴ words can help you get the sale you want.

 

Bestselling

 

Consumers often go along with the crowd. A bestselling product or service can’t help but attract more customers, once its popularity soars.

 

Discount

 

This word has been the bedrock of many a successful retailing⁵ operation — not to mention a big part of the coupon⁶ industry. It appeals to people who can’t resist a bargain.

 

Endorsed⁷

 

This term implies that other credible⁸ people find your ideas worth buying into. A testimonial can be invaluable⁹ in selling a product or generating widespread support for an activity.

 

Free

 

Arguably the most powerful word on this list, the term “free” connotes the possibility of getting something for absolutely nothing. For example, when attempting to make a sale, try to offer something of value — a training session, an informational booklet, even a novelty—at no charge if the product is bought.

 

Guaranteed

 

Upon hearing this word, your listener may believe they have no chance of losing anything. Use this word to introduce a warranty¹⁰ or complete-confidence service plan.

Vocabulary Focus

go along with the crowd (idiom) to follow the majority, or do what most others are doing, especially without deciding for oneself

bedrock (n) [5bed5rCk] the main foundation on which something is based

buy into (idiom) to completely believe in a set of ideas

 

强效词汇：用它们来卖任何东西!

马励  译

 

仅仅几个关键词，就能提供你所需要的销售力量

 

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强效词汇会在潜在买家的心中留下深刻的印象；若使用得当，它们能帮你把任何东西，像是想法、支持服务、产品等，卖给任何人。

你可以利用强效词汇给广告、简介小册与定期快讯、演讲和销售说明会，甚至是看似随意的电话交谈增加影响力。强效词汇诉诸根深蒂固的情感与欲望，像是渴望最先买到令人兴奋的新产品或有机会解决一个长久的问题。

以下是14个基本的强效词汇，这些热情词汇中任何一个都能帮你达到想要的销售成果。

 

1.“畅销的”

消费者经常一窝蜂。一个畅销的产品或服务一旦掀起热潮，势必会吸引更多买家。　

 

2.“折扣”

这个词曾是许多成功零售企业的营运基础，更别提许多折价券业者。它特别吸引无法抗拒便宜货的人。

 

3.“有人担保的”

这个说法意指其它可靠人士认为你的构想值得相信。在销售一个产品或为某项活动吸引更多支持者时，一个真人实证可能产生无法估量的价值。

 

4.“免费的”

这个词可以说是这张表上最有力的一个。“免费的”一词暗指可能完全不需付代价即可获得某物。举例而言，有意做某项销售时，试试提供一件有价值的事物作为购买产品的免费赠品，像是一堂训练课程、一本参考手册，甚至一个有趣的新奇玩意。

 

5.“有保证的”

你的听众一听到这个词，可能就会相信他们不会有任何损失。用这个词介绍一份售后保证书，或一个客户可完全放心的服务项目。

1 prospective   

adj.预期的，未来的，前瞻性的

参考例句：

• The story should act as a warning to other prospective buyers.这篇报道应该对其他潜在的购买者起到警示作用。
• They have all these great activities for prospective freshmen.这会举办各种各样的活动来招待未来的新人。

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 anticipation   

n.预期，预料，期望

参考例句：

• We waited at the station in anticipation of her arrival.我们在车站等着，期待她的到来。
• The animals grew restless as if in anticipation of an earthquake.各种动物都变得焦躁不安，像是感到了地震即将发生。

4 passionate   

adj.热情的，热烈的，激昂的，易动情的，易怒的，性情暴躁的

参考例句：

• He is said to be the most passionate man.据说他是最有激情的人。
• He is very passionate about the project.他对那个项目非常热心。

5 retailing   

n.零售业v.零售(retail的现在分词)

参考例句：

• career opportunities in retailing 零售业的职业机会
• He is fond of retailing the news. 他喜欢传播消息。 来自《简明英汉词典》

6 coupon   

n.息票，配给票，附单

参考例句：

• The coupon can be used once only.此优惠券只限使用一次。
• I have a coupon for ten pence off a packet of soap.我有一张优惠券买一盒肥皂可以便宜十便士。

7 endorsed   

vt.& vi.endorse的过去式或过去分词形式v.赞同( endorse的过去式和过去分词 )；在（尤指支票的）背面签字；在（文件的）背面写评论；在广告上说本人使用并赞同某产品

参考例句：

• The committee endorsed an initiative by the chairman to enter discussion about a possible merger. 委员会通过了主席提出的新方案，开始就可能进行的并购进行讨论。 来自《简明英汉词典》
• The government has broadly endorsed a research paper proposing new educational targets for 14-year-olds. 政府基本上支持建议对14 岁少年实行新教育目标的研究报告。 来自《简明英汉词典》

8 credible   

adj.可信任的，可靠的

参考例句：

• The news report is hardly credible.这则新闻报道令人难以置信。
• Is there a credible alternative to the nuclear deterrent?是否有可以取代核威慑力量的可靠办法？

9 invaluable   

adj.无价的，非常宝贵的，极为贵重的

参考例句：

• A computer would have been invaluable for this job.一台计算机对这个工作的作用会是无法估计的。
• This information was invaluable to him.这个消息对他来说是非常宝贵的。

10 warranty   

n.担保书，证书，保单

参考例句：

• This warranty is good for one year after the date of the purchase of the product.本保证书自购置此产品之日起有效期为一年。
• As your guarantor,we have signed a warranty to the bank.作为你们的担保人，我们已经向银行开出了担保书。