BEP 106e – Presenting for Success: Using your Voice and Emp

To celebrate the holidays we are releasing a free lesson from our recent business English audio /e-book: Presenting for Success. Free copies of the transcript¹ and online activities for this episode will also be available to listeners on Christmas Day.

In this Business English Podcast lesson we’ll be studying how to speak naturally and how to emphasize, or highlight, key language and ideas. In addition, we’ll be looking at a few expressions and phrases you can use to add extra emphasis to your presentation.

Today’s listening takes place at PharmaTek, an international pharmaceutical² manufacturer based in Switzerland. A group of European journalists are taking a tour of PharmaTek’s new high-potency production center in Beijing, which is scheduled to start making PharmaTek’s new blockbuster medication, Zorax, in the fall of 2007. “Blockbuster” means hugely successful. “High-potency production” refers to using highly potent³ or very strong chemicals. This is a manufacturing technique that requires “state-of-the-art” or very advanced technology.

We’ll be hearing PharmaTek employees introduce the new plant. Let’s start with a couple bad examples, where the voice needs a lot of work. Listen to Gunter Schmidt, the manager of PharmaTek’s corporate⁴ affairs division. As you listen, focus on his voice. What does he do wrong?

1 transcript   

n.抄本，誊本，副本，肄业证书

参考例句：

• A transcript of the tapes was presented as evidence in court.一份录音带的文字本作为证据被呈交法庭。
• They wouldn't let me have a transcript of the interview.他们拒绝给我一份采访的文字整理稿。

2 pharmaceutical   

adj.药学的，药物的；药用的，药剂师的

参考例句：

• She has donated money to establish a pharmaceutical laboratory.她捐款成立了一个药剂实验室。
• We are engaged in a legal tussle with a large pharmaceutical company.我们正同一家大制药公司闹法律纠纷。

3 potent   

adj.强有力的，有权势的；有效力的

参考例句：

• The medicine had a potent effect on your disease.这药物对你的病疗效很大。
• We must account of his potent influence.我们必须考虑他的强有力的影响。

4 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。