商业报道:爱立信股价大跌背后

Where did it all start to go wrong for Ericsson ?

Well I think it's important to understand the, the overall development here at the market place. It's, It's we see no change in that. We have fairly few full networks in the world, increasing traffic and operate this on global financial stage. What we are seeing here in this quarter is that we lost some important and higher margin¹ upgrades and software sales in September. And those are all to be harder to spot than they are typically very stable because they reflect the traffic increase . And we are also on the other hand having a, a larger share than ever before of role of the new networks which count initially² with low margin but build for a good future.

So why was it specifically then that your CFO Karl Sundstrom stepped down?

Well that was his… his own initiative. He came a couple of the days ago and, and he was disappointed with the third quarter and he felt that was a good time to, to leave. He's been working 5 years with that. I don't think there's any shadow falls over him, if we could have spotted³ the..the sales development in the high margin sales, the last couple of weeks better, it, that is something that comes back to all of us. Now Hans Vestberg comes in and he's a ...he's a great guy comes from internal in Ericssion New Orleans, he has a strong financial background.

So where do you go from here? How do you start rebuilding confidence in Ericsson for ,for your investors⁴?

Well confidence is all the ways into performance and educating and informing the markets from where we are heading and that's, that's obviously where we fell short. We can't do much about the development in the market. But I think we could have explained better on the dynamics⁵ about what can happen and then of course we need to figure out if there are better better tracking systems of the higher margin softwares and so on that conflate in the core so that we can... we could have learnt about and informed about . But obviously from here it is important to understand that the new network growth last week continued to be in higher proportion than it's been before, but it builds a better footprint for the future. We will probably continue to see some of the short falls in the upgrades and expansions because that is an effect of consolidation⁶ monopoly, that is up to some of these running decisions on hold. But overall I think we are in great shape and we are gonna build even an even stronger company learning from this.

Notes:

Fall short: to fail the fulfillment of certain obligation and standard

1 margin   

n.页边空白；差额；余地，余裕；边，边缘

参考例句：

• We allowed a margin of 20 minutes in catching the train.我们有20分钟的余地赶火车。
• The village is situated at the margin of a forest.村子位于森林的边缘。

2 initially   

adv.最初，开始

参考例句：

• The ban was initially opposed by the US.这一禁令首先遭到美国的反对。
• Feathers initially developed from insect scales.羽毛最初由昆虫的翅瓣演化而来。

3 spotted   

adj.有斑点的，斑纹的，弄污了的

参考例句：

• The milkman selected the spotted cows,from among a herd of two hundred.牛奶商从一群200头牛中选出有斑点的牛。
• Sam's shop stocks short spotted socks.山姆的商店屯积了有斑点的短袜。

4 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

5 dynamics   

n.力学，动力学，动力，原动力；动态

参考例句：

• In order to succeed,you must master complicated knowledge of dynamics.要取得胜利，你必须掌握很复杂的动力学知识。
• Dynamics is a discipline that cannot be mastered without extensive practice.动力学是一门不做大量习题就不能掌握的学科。

6 consolidation   

n.合并,巩固

参考例句：

• The denser population necessitates closer consolidation both for internal and external action. 住得日益稠密的居民，对内和对外都不得不更紧密地团结起来。 来自英汉非文学 - 家庭、私有制和国家的起源
• The state ensures the consolidation and growth of the state economy. 国家保障国营经济的巩固和发展。 来自汉英非文学 - 中国宪法