外贸口语一点通第141期:海关检查之劝诫说服

 　　Persuasion¹ 劝诫说服

　　A: The market is really becoming more and more competitive.

　　市场竞争变得越来越激励了。

　　B: Exactly. So we must know how things stand with us and do something to keep our lead.

　　的确如此。因此我们必须认清我们的处境，想方设法保持我们的主导地位。

　　A: We'd better look at the strengths, weakness, opportunities and threats we have. First, it's obvious that our main competitve advantage is our range of products.

　　我们最好认清我们的优势、劣势、机会和威胁。

　　B: I think our strength also lies in another thing, that is our people.

　　我觉得我们另一方面的优势就是我们的员工。

　　A: You mean...

　　你的意思是……

　　B: I mean the after-sale service.

　　我是说售后服务。

　　A: Right you are. Our after-service team is faster, more qualified² and more efficient.

　　太对了。我们的售后服务队伍发展得更快，更称职，效率也更高。

　　B: How do you analyse our weaknesses?

　　那你怎么分析我们的劣势呢？

　　A: I think our problem is that we have a strong product but we haven't achieved the sort of market penetration³ we should have.

　　我认为我们的问题是，我们有好的产品，但这并没有给我们带来我们应有的市场份额。

　　B: That's because our marketing⁴ is not so effective as our competitors'. We've relied too heavily on product quality, not enough on promotion⁵.

　　那是因为我们的促销手段不如我们的竞争对手。我们过于依赖产品质量，却缺乏促销手段。

　　A: I agree. So from now on, we have to put considerably⁶ more effort into our advertising⁷ and direct mail campaigns.

　　我同意。所以从现在起，我们必须在广告上和邮购直销中下更大功夫。

　　B: We should take effective measures to dominate the market. We must be aware of the threat we face.

　　我们应该努力占有市场，我们必须认识到我们面临的威胁。

　　A: So we've still got a tough job to do.

　　因此，我们的工作仍很艰巨。

　　“keep our lead”意思是“保持我们的主导地位”，“lead”在这儿作名词，意为“领导地位，主导地位”；

　　“after-sales service”意思是“售后服务”；

　　“to rely heavily on something”意为“严重依赖某物”，例如：The national economy relies too heavily on the foreign investment. 国民经济严重依赖海外投资。

1 persuasion   

n.劝说；说服；持有某种信仰的宗派

参考例句：

• He decided to leave only after much persuasion.经过多方劝说，他才决定离开。
• After a lot of persuasion,she agreed to go.经过多次劝说后，她同意去了。

2 qualified   

adj.合格的，有资格的，胜任的，有限制的

参考例句：

• He is qualified as a complete man of letters.他有资格当真正的文学家。
• We must note that we still lack qualified specialists.我们必须看到我们还缺乏有资质的专家。

3 penetration   

n.穿透，穿人，渗透

参考例句：

• He is a man of penetration.他是一个富有洞察力的人。
• Our aim is to achieve greater market penetration.我们的目标是进一步打入市场。

4 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

5 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

6 considerably   

adv.极大地；相当大地；在很大程度上

参考例句：

• The economic situation has changed considerably.经济形势已发生了相当大的变化。
• The gap has narrowed considerably.分歧大大缩小了。

7 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。