外贸口语一点通第177期:广告营销之电视广告

 　　Advertisement on TV 电视广告

　　A: This is a very competitive¹ market. We've got to come up with a few clever strategies² in order to keep our place on top.

　　这是个充满竞争的市场，我们不得不想出几个更聪明的办法来保持我们的领先地位。

　　B: What's your suggestion?

　　你的建议呢？

　　A: As far as I know, you only advertised in newspapers. It is far from enough.

　　据我所知，您的产品仅仅做了印刷广告，这远远不够。

　　B: Really?

　　真的？

　　A: I think we should have advertisement on TV.

　　我认为你应该做电视广告。

　　B: I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials.

　　我知道电视广告会给观众留下深刻的印象，但是电视广告太贵了。

　　A: However, TV commercials are fascinating and attractive. The repetition³ of commercials will help make our products well-known and build strong brand positions.

　　但是，电视广告是很生动的和吸引人的。电视广告的不断播放将会扩大我们的产品的知名度，并能奠定我们的品牌地位。

　　B: En...

　　嗯……

　　A: Not right at the moment. But with the development of the company, you will need to spend more money on having more expensive ads.

　　不是现在做。但是随着公司的发展，您就要做些贵的广告了。

　　B: I will think about your suggestion, and discuss it with the sales department.

　　我会考虑您的建议，和销售部讨论一下。

　　A: By the way, there are the two ads I designed for you. Would you like to have a look at them?

　　顺便说一下，这是我给设计的两份广告，您想看一下吗？

　　B: Thank you. They look very attractive.

　　谢谢。看上去很吸引人。

　　1. spend something on something/ in doing something 花时间做某事

　　He spends too much on clothes. 他在衣着上花费很大。

　　spend a lot of time on a project/in explaining a plan 花很多时间进行某项目/解释某一计划

　　2. by the way 顺便说说，顺便问一下；在途中

　　顺便说说：

　　By the way, what was the funniest suggestion I saw?

　　顺便说说我碰到的最有趣的建议。

　　Komodo dragon, by the way, why does man have to take him all away?

　　顺便说说，科莫多龙。为什么人们都要夺走你的生命？

　　顺便问一下：

　　By the way, is Dr. Johnson available on Saturday?

　　顺便问一下，约翰逊大夫星期六有空吗？

　　By the way, you got the prescription⁴ from Dr. Johson, didn’t you?

　　我顺便问一下，你的这个药方是约翰逊大夫给你开的吧。

　　在途中：

　　They stopped by the way to eat.

　　他们在途中停下来吃饭。

　　You will have a fine view of Moray Firth by the way.

　　在途中你将欣赏到马里湾的美丽景色。

1 competitive   

adj.竞争的，比赛的，好竞争的，有竞争力的

参考例句：

• Some kinds of business are competitive.有些商业是要竞争的。
• These businessmen are both competitive and honourable.这些商人既有竞争性又很诚实。

2 strategies   

n.策略( strategy的名词复数 )；战略；战略学；对策

参考例句：

• Several steps and strategies have been developed to minimize these risks. 有关人士发展了若干措施和方法以减少这些风险。 来自英汉非文学 - 行政法
• Different threats require different strategies. 对付不同的威胁需要不同的策略。 来自英汉非文学 - 政府文件

3 repetition   

n.重复；反复

参考例句：

• The perfomance improved with each repetition.演出每演一场都有改进。
• This degree of repetition is not found in any known language.这种重复程度在任何已知语言中都不曾出现。

4 prescription   

n.处方，开药；指示，规定

参考例句：

• The physician made a prescription against sea- sickness for him.医生给他开了个治晕船的药方。
• The drug is available on prescription only.这种药只能凭处方购买。