外贸口语一点通第180期:市场调研之巧问巧答

 　　We've got to come up with a few clever strategies¹ in order to keep our place on top.

　　我们不得不想出几个更聪明的办法来保持我们的领先地位。

　　I couldn't agree with you more!

　　我完全同意你的观点。

　　Our challenge is consumer loyalty².

　　我们面临的挑战是如何争取忠实的顾客。

　　Right. This is a very competitive³ market.

　　是的，这是个充满竞争的市场。

　　Did you get a good response from a discounted introductory?

　　你从定价打折之后得到好的反馈了吗？

　　At a discounted introductory, we landed more sales.

　　定价打折之后，销售量则大增。

　　Of course. Price is an important variable⁴ in our market, so we can use it to build our customer base.

　　当然，价格在市场上是一个重要的变量，我们可以利用价格建立我们的顾客基数。

　　It seems this market is sensitive to price. When our product was marked up at a higher instroductory price, our sales after product launch⁵ were low. At a discounted introductory, we landed more sales.

　　市场似乎对价格很敏感，我们的产品一开始价格标的很高，因此投放市场后，销售量非常低，定价打折后销售量则大增。

　　Oh, no, a lot of people won't give market researchers the time of day on the telephone.

　　哦，不，很多人不愿意接受电话调查。

　　I‘m making a research about on-line shopping. May I ask you some questions?

　　我正在进行一项网上购物的调查。你能回答我的几个问题吗？

　　Sure. What for?

　　行，什么事？

　　Go ahead, please.

　　请问吧。

　　Would you say more details?

　　能说的具体点吗？

　　I’m afraid I can't. I'm so busy now.

　　我估计现在不行，我太忙了。

　　Is there anything I can do for you?

　　我能为你做些什么吗？

　　I just want to come by and thank you for using our company and to ask if you've had any problems so far.

　　我仅是拜访一下。感谢你们选择我们公司，还有我想问问到目前为止你们有没有什么问题。

　　Do you often work with a computer?

　　你经常使用电脑吗？

　　What do you do while surfing the Internet?

　　您在网上做些什么？

1 strategies   

n.策略( strategy的名词复数 )；战略；战略学；对策

参考例句：

• Several steps and strategies have been developed to minimize these risks. 有关人士发展了若干措施和方法以减少这些风险。 来自英汉非文学 - 行政法
• Different threats require different strategies. 对付不同的威胁需要不同的策略。 来自英汉非文学 - 政府文件

2 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

3 competitive   

adj.竞争的，比赛的，好竞争的，有竞争力的

参考例句：

• Some kinds of business are competitive.有些商业是要竞争的。
• These businessmen are both competitive and honourable.这些商人既有竞争性又很诚实。

4 variable   

adj.多变的；可变的；n.可变因素，变量

参考例句：

• People are not only complex but also highly variable.人不仅是复杂的,而且也是多变的。
• Our team's performance this year has been variable.我们队今年成绩很不稳定。

5 launch   

vt.发动，推出；发射；n.发射，下水，投产

参考例句：

• The makers are about to launch out a new product.制造商们马上要生产一种新产品。
• Would it be wise to launch into this rough sea?在这样汹涌的大海中游泳明智吗？