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(单词翻译:双击或拖选)
背景:一位英国设计师因出色设计出一种低能耗灯泡而获得一项设计大奖。布鲁门灯泡获得了由伦敦设计博物馆颁发的年度设计大赛的大奖。这种灯泡可以省电80%,并且比传统灯泡的寿命长八倍。
Will Gompertz: Now here is a bright idea - a designer, low-energy light bulb. So now, if you want to illuminate1 your home in an eco-friendly fashion, you have this curvaceous choice. The designers spent a great deal of time worrying about what might turn people on, and what might turn them off.
Their quest was to marry practicality, something that actually works, with a sense of style and beauty, to create an object of desire. Something that you not only wanted to own, but hopefully also wanted to keep.
Nicolas Roope: And that's really the role of the designer, I think, is to make objects that people really connect with and really cherish, you know. I think that's one of our roles, and obviously in this case this isn't just about prettifying. This is about, you know, obviously, the underlying2 problem of getting people to adopt this stuff, because obviously that's in everybody's interests.
Will Gompertz: That is if money is not too much of an issue - funky3 costs. Each one is nearly £20. That's up to twenty times the price of some other low-energy bulbs. It's too early to judge if this product has a dazzling future, but its creators will be reassured4 to know that at least one major household goods retailer5 said its customers did not consider light bulbs dull. In fact, to them, design matters.
Will Gompertz, BBC News
a bright idea 聪明的主意
an eco-friendly fashion 对生态环境友好的方式
curvaceous 优美曲线的
to turn people on 让人感兴趣
to marry 与… 结缘、结婚
to cherish 珍惜
the underlying problem 潜在的问题
to adopt 采纳、采用
dazzling 灿烂的
dull 枯燥、无趣的
Questions and Answers
1. What word does the reporter use to describe the shape of the light bulb?
Curvaceous.
2. True or false - the designer says his role as an artistic7 person is to shock and offend people with his creations?
False. He says a designer should create something people cherish.
3. What institution awards the Design of the Year?
It's awarded by the Design Museum in London.
4. What does the reporter mean when he says "Funky costs"?
He's explaining that fashionable or trendy light bulbs are more expensive than ordinary ones.
1 illuminate | |
vt.照亮,照明;用灯光装饰;说明,阐释 | |
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2 underlying | |
adj.在下面的,含蓄的,潜在的 | |
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3 funky | |
adj.畏缩的,怯懦的,霉臭的;adj.新式的,时髦的 | |
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4 reassured | |
adj.使消除疑虑的;使放心的v.再保证,恢复信心( reassure的过去式和过去分词) | |
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5 retailer | |
n.零售商(人) | |
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6 glossary | |
n.注释词表;术语汇编 | |
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7 artistic | |
adj.艺术(家)的,美术(家)的;善于艺术创作的 | |
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