3种传媒技能 让数字传媒人工作自如

 　　From journalism¹ to digital marketing² to the finance or business fields, nearly every industry's hiring managers are clamoring for talent who know the golden rule: Content is king.

　　从新闻业到数字营销，再到金融或商务领域，几乎每一个产业的招募经理都热切地招募那些能够深谙这个黄金法则的员工：他们知道“内容为王”是什么意思。

　　Having a comprehensive view on digital media, then, and being able to produce and disseminate³ such content — whether SEO-optimized blog posts, internationally aimed articles, or photo essays — is a huge advantage for job seekers across the board.

　　对数字媒体拥有全方位的见解，并且能够创造和宣传具备这些特性的内容：无论是优化搜索引擎后的博客帖子，还是具有国际前瞻性的文章，甚至是图片专题报道，这些都能作为求职者们赢在起跑线上的筹码。

　　3种传媒技能 让数字传媒人工作自如

　　Whether you’re a recent graduate looking to further your education, a professional amid a career shift or a budding entrepreneur considering launching a startup, an advanced communication degree can help kick-start a long, lucrative⁴ career. Below, we’ve outlined three key career skills you’ll gain with a master's degree that can help you build a particularly enviable resume.

　　无论你是一名正打算深造的应届毕业生，还是一名正转变职业方向的专业人士，还是准备成立新公司的菜鸟企业家，熟练的沟通能力便成为你获得长久而收入可观的职业的敲门砖。那么下面的文章里，笔者为大家列出了三种能够让你从研究生学习里获得的职业技巧，从而帮助你把简历进行润色，引人羡慕。

　　1.Digital-first communication skills

　　1. 数字为先的传媒沟通技能。

　　Being able to effectively communicate is perhaps the most valuable skill for the modern workplace; being able to do so in a digitally savvy⁵ manner is particularly impressive.?According to a 2014 MBA.com study, the top four skills employers seek in new hires are oral and listening skills, followed by written communication and presentation skills.

　　能够得当有效地与他人沟通交流，也许就是当今的职场中最具价值的技能了；因为以较高的数字传媒领悟性来做这件事情是非常引人注目的。根据MBA.com在2014年的一项研究表明，雇主最想雇佣的员工所具有的四大特质便是听、说能力，随之便是笔头书写以及公开展示的技能。

　　Social media, which is a key marketing cornerstone for nearly any company, is another skill that many job seekers — particularly millennials who tend to be digital natives — may think they've perfected. Writing skills apply here too, and students pursuing a master's degree in most communication fields will learn the ropes regarding online brand management and much more.

　　社交媒体，作为几乎每一家公司的主要营销基石，也是许多求职者需要掌握相关技能的关键——特别对于想要成为数字原生代的千禧世代，也许他们都认为自己早已胜任了。同时写作的技能也同样的情况，在传媒领域深造研究生们学着去摸索网络品牌管理以及更多的传媒知识的前进道路。

　　For professionals lacking a few key elements when it comes to written and verbal skills, continued education may be the perfect way to fine-tune these sought-after strengths. With courses like visual storytelling and multimedia⁶ storytelling, students learn the ins and outs of communication skills that extend far beyond the classroom.

　　对于缺少其中某几项职业技能的职业人士来说，如果缺少的是书面和口头表达的能力，深造也许就是以小小的努力获取这些最遥不可及的技能的最佳途径了。通过参与一些课程，比如以图叙事或多媒体叙事，学生们能够学到许多远远超出课堂的错综复杂的沟通技巧。

　　2.Ability to leverage⁷ interactive⁸ media/video expertise⁹

　　2. 使用沟通媒体/视频通讯的专业能力

　　Entrepreneurs and innovators who learn to not only embrace, but also capitalize upon the new media landscape are already several steps ahead. Video and visual content is a crucial part of many brands’ marketing plans for 2015 and beyond. Even outside of media roles, possessing video skills can be a major boost to nearly any resume in a creative field.

　　企业家们和发明家们学习使用媒体不仅限于拥护这种手段，还旨在能充分利用新媒体这块宝地，而且早已比他人领先几步了。视频与视觉内容在2015年甚至更长远时间内，成为了许多品牌推广的致胜一环。甚至除了媒体推广的职能，具备视频通讯技能也会成为创造力领域里几乎每一份不可拒绝的简历的主要推动力。

　　For the creatively inclined, learning the fundamentals of visual journalism, documentary making, photography and more can provide insight into a wide spectrum¹⁰ of career options. In a media and brand landscape where storytelling is the trend of the hour, these skills will certainly provide a competitive advantage for any professional who can list them on a resume.

　　对于倾向创造力的层面，学会视觉媒体推广的基本功，制作纪录片，摄影以及更多的视觉技巧能够为你扩宽职业选择的视野。在一个媒体和品牌格局里，说故事能力作为首要技能的时代，简历上的这些技能确确实实能够成为任何一个求职者最具竞争力的优势。

　　3.Knack¹¹ for nurturing¹² connections

　　3. 善于与他人打交道

　　The old mantra "it's not what you know, it's who you know" still rings true in the modern career path.In an increasingly globally focused, competitive career landscape, making and maintaining a carefully constructed web of professional connections is paramount¹³. You never know where a dream job lead will come from: A communication studies class may be a doorway¹⁴ to a valuable mentor¹⁵, or even a potential business partner. Graduate school is the ultimate time and place to learn and fine-tune the ability to effectively network, a skill that’s not only advantageous¹⁶ but also indispensable for any career.

　　有一句古老的话“不在乎你知道的是什么，而是你认识的是谁”在当今职场里的作用仍然不可忽视。在面向全球的日益发展的时代，竞争激烈的职业格局里，能够创造并维持一个精心架构的专业人士关系网络至关重要。你永远不知道你的梦想职业从哪而降：而传媒研究的课程就能够为你打开一扇门找到最珍贵的良师益友，甚至是潜在的商业合作伙伴。研究生学院则是让你学习并调整有效社交沟通能力的地方，这项技能不仅好处多多还是任何职业都不可缺少的技能。

　　These skills are huge advantages for candidates seeking full-time¹⁷ roles in a wide array of career paths — particularly media, marketing or communication. But they’re also valuable for entrepreneurs or anybody interested in launching a business. A good idea doesn't become a great business model without the right dose of communication acumen¹⁸. Knowing how to effectively write, tell stories, nail the intricacies of visual content and market yourself is key — and an advanced degree may be the optimal¹⁹ way of not only gaining these skill sets, but also developing an invaluable²⁰ professional network.

　　这些技能都绝对是求职者在宽广的职业道路上找到全职工作的巨大优势，特别在媒体，市场营销以及传媒行业里。具备这些技能的求职者也是雇主和任何一位有意创业的人最视如珍宝的人们。没有适度的传媒技巧，即使主意有多好都不能推动企业到达成就的巅峰。了解如果有效地进行书面和口头沟通，理顺错综复杂的视觉内容并为自己包装推广都是关键，并且接受高等教育会是最佳的获取方式，无论获取的是这些技能，还是创建一个无价的专业人际网络。

1 journalism   

n.新闻工作，报业

参考例句：

• He's a teacher but he does some journalism on the side.他是教师，可还兼职做一些新闻工作。
• He had an aptitude for journalism.他有从事新闻工作的才能。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 disseminate   

v.散布；传播

参考例句：

• We should disseminate science and promote the scientific spirit.普及科学知识，弘扬科学精神。
• We sincerely welcome all countries to disseminate their languages in China.我们真诚地欢迎世界各国来华推广本国语言。

4 lucrative   

adj.赚钱的，可获利的

参考例句：

• He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
• It was not a lucrative profession.那是一个没有多少油水的职业。

5 savvy   

v.知道，了解；n.理解能力，机智，悟性；adj.有见识的，懂实际知识的，通情达理的

参考例句：

• She was a pretty savvy woman.她是个见过世面的漂亮女人。
• Where's your savvy?你的常识到哪里去了？

6 multimedia   

adj.多种手段的，多媒体的；n.多媒体

参考例句：

• Multimedia is the combination of computer and video technology.多媒体是计算机和视频技术的结合。
• Adam raised the issue of multimedia applications and much useful discussion ensued.亚当提出了多媒体应用的问题，从而引发了许多有益的讨论。

7 leverage   

n.力量，影响；杠杆作用，杠杆的力量

参考例句：

• We'll have to use leverage to move this huge rock.我们不得不借助杠杆之力来移动这块巨石。
• He failed in the project because he could gain no leverage. 因为他没有影响力，他的计划失败了。

8 interactive   

adj.相互作用的，互相影响的，（电脑）交互的

参考例句：

• The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
• This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。

9 expertise   

n.专门知识(或技能等)，专长

参考例句：

• We were amazed at his expertise on the ski slopes.他斜坡滑雪的技能使我们赞叹不已。
• You really have the technical expertise in a new breakthrough.让你真正在专业技术上有一个全新的突破。

10 spectrum   

n.谱，光谱，频谱；范围，幅度，系列

参考例句：

• This is a kind of atomic spectrum.这是一种原子光谱。
• We have known much of the constitution of the solar spectrum.关于太阳光谱的构成，我们已了解不少。

11 knack   

n.诀窍，做事情的灵巧的，便利的方法

参考例句：

• He has a knack of teaching arithmetic.他教算术有诀窍。
• Making omelettes isn't difficult,but there's a knack to it.做煎蛋饼并不难，但有窍门。

12 nurturing   

养育( nurture的现在分词 )； 培育； 滋长； 助长

参考例句：

• These delicate plants need careful nurturing. 这些幼嫩的植物需要精心培育。
• The modern conservatory is not an environment for nurturing plants. 这个现代化温室的环境不适合培育植物。

13 paramount   

a.最重要的，最高权力的

参考例句：

• My paramount object is to save the Union and destroy slavery.我的最高目标是拯救美国，摧毁奴隶制度。
• Nitrogen is of paramount importance to life on earth.氮对地球上的生命至关重要。

14 doorway   

n.门口，(喻)入门；门路，途径

参考例句：

• They huddled in the shop doorway to shelter from the rain.他们挤在商店门口躲雨。
• Mary suddenly appeared in the doorway.玛丽突然出现在门口。

15 mentor   

n.指导者，良师益友；v.指导

参考例句：

• He fed on the great ideas of his mentor.他以他导师的伟大思想为支撑。
• He had mentored scores of younger doctors.他指导过许多更年轻的医生。

16 advantageous   

adj.有利的；有帮助的

参考例句：

• Injections of vitamin C are obviously advantageous.注射维生素C显然是有利的。
• You're in a very advantageous position.你处于非常有利的地位。

17 full-time   

adj.满工作日的或工作周的，全时间的

参考例句：

• A full-time job may be too much for her.全天工作她恐怕吃不消。
• I don't know how she copes with looking after her family and doing a full-time job.既要照顾家庭又要全天工作，我不知道她是如何对付的。

18 acumen   

n.敏锐，聪明

参考例句：

• She has considerable business acumen.她的经营能力绝非一般。
• His business acumen has made his very successful.他的商业头脑使他很成功。

19 optimal   

adj.最适宜的；最理想的；最令人满意的

参考例句：

• What is the optimal mix of private and public property rights in natural resources?私人和国家的自然资源产权的最适宜的组合是什么？
• Optimal path planning is a key link for the sailing contest.帆船最优行驶路径规划是帆船比赛取胜的关键环节。

20 invaluable   

adj.无价的，非常宝贵的，极为贵重的

参考例句：

• A computer would have been invaluable for this job.一台计算机对这个工作的作用会是无法估计的。
• This information was invaluable to him.这个消息对他来说是非常宝贵的。