小米公司大力拓展线下销售高端小米6

 　　Chinese smartphone vendor¹ Xiaomi Corp, best-known for its online sales strategy, said on Wednesday that it aims to generate 70 billion yuan (10.2 billion dollars) in revenue from its stores in the next five years.

　　中国智能手机供应商小米公司因其线上销售策略而闻名，该公司于周三表示，其目标是在未来五年从其实体店中获得700亿元人民币（102亿美元）的收入。

　　The announcement came as the Beijing-based company plans to open 1,000 stores in China within three years.

　　小米之所以有这样的目标，是因为其北京总公司计划三年内在全中国开设1000门店。

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　　Lei Jun, CEO of Xiaomi, said: "We can replicate² our online success in bricks-and-mortar stores. Many people said we had to raise prices once we move offline. But we proved that optimized³ operating efficiency can help us remain cost-effective."

　　小米首席执行官雷军说：“我们可以在实体店重现线上销售的辉煌。许多人都说我们转战线下销售之后不得不提高价格。但我们证明，优化的运营效率可以帮助我们保持高性价比”

　　The company opened a Mi Home retail⁴ store in a Beijing high-end shopping mall earlier this month, which Lei said has been overwhelmed with consumers and highlighted that its offline retailing⁵ strategy is a success.

　　本月初，小米公司在北京高端购物中心开设了小米之家零售商店。雷军说这家零售店客人络绎不绝，并强调称小米的线下零售战略已经取得成功。

　　The company said it currently has 72 Mi Home stores in China, but did not disclose their sales performance.

　　该公司表示目前在中国拥有72家小米之家，但并未披露其销售业绩。

　　Xiaomi also unveiled its latest flagship handset, the Mi 6, on Wednesday, highlighting the company’s intensified⁶ efforts to experiment with new industrial designs.

　　小米也在周三发布了最新款的手机，小米6。以此彰显小米公司加大努力尝试新型工业设计。

　　Mi 6 comes with four-sided curved glass and a stainless⁷ steel frame. It is the first Chinese handset to come with a Snapdragon 835 processor, the latest mobile chip from Qualcomm Inc.

　　小米6应用四边曲面玻璃和不锈钢框架。这是中国第一款配有骁龙835处理器（高通公司最新移动芯片）的手机。

　　Xiaomi founder⁸ and CEO Lei said: "Mi 6 is the culmination⁹ of our seven years of research and development in the smartphone industry."

　　小米创始人和首席执行官雷军说：“小米6是我们智能手机行业七年研发的结晶”

　　Priced from 2,499 yuan, the new handset will hit the streets on April 28 in China, and will make its way to selected global markets at a later date.

　　这款新手机定价为2499元，将于4月28日在中国上市。并将稍后在全球市场进行发售。

　　Xiaomi’s handsets are available in more than 20 countries and regions. It is among the top five vendors¹⁰ in India, Ukraine, Indonesia, Myanmar and Israel, the company said.

　　小米手机在超过20个国家和地区有售。该公司称，小米是印度，乌克兰，印度尼西亚，缅甸和以色列的五大供应商之一。

　　The company has started manufacturing its devices in Indonesia and India, as the initial success in South Asian countries is expected to spur big demand for its smartphones.

　　小米公司已经开始在印度和印度尼西亚制造其设备，该公司期待着在南亚国家的初步成功，以此来刺激对其智能手机的巨大需求。

　　Tay Xiaohan, an analyst¹¹ at International Data Corp, said in a report that "in the past, Xiaomi started the trend of selling cellphones online, and other vendors soon followed suit".

　　国际数据公司分析师Tay Xiaohan在一份报告中说：“在过去，小米开启了在线销售手机的新趋势，其他供应商也纷纷追随”。

　　However, with China’s smartphone market reaching saturation¹² point, companies are now pouring more resources into offline retail, Tay said.

　　然而随着中国智能手机市场日趋饱和，许多公司将更多的资源投入到线下销售中，Tay Xiaohan说。

　　But C.K. Lu, principal analyst at consulting firm Gartner Inc, said: "It will be difficult for firms such as Xiaomi to establish a successful offline retail network in the short term, as they lack both experience and talent."

　　但是咨询公司Gartner的首席分析师C.K.Lu说：“像小米这样的公司，很难再短期内建立成功的线下销售网络，因为他们缺少经验和天分。”

1 vendor   

n.卖主；小贩

参考例句：

• She looked at the vendor who cheated her the other day with distaste.她厌恶地望着那个前几天曾经欺骗过她的小贩。
• He must inform the vendor immediately.他必须立即通知卖方。

2 replicate   

v.折叠，复制，模写；n.同样的样品；adj.转折的

参考例句：

• The DNA of chromatin must replicate before cell division.染色质DNA在细胞分裂之前必须复制。
• It is also easy to replicate,as the next subsection explains.就像下一个小节详细说明的那样，它还可以被轻易的复制。

3 optimized   

adj.最佳化的，（使）最优化的v.使最优化，使尽可能有效( optimize的过去式和过去分词 )

参考例句：

• We are often asked whether consumer Web sites should be optimized for beginners or intermediates. 我们常常被问到这样的问题：消费类网站究竟应该为新手而优化，还是应该为中间用户而优化？ 来自About Face 3交互设计精髓
• GOOGLE Advertising optimized sequence, greatly increasing the advertising effect. 优化了GOOGLE广告位排列顺序，大大增加了广告效果。 来自互联网

4 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

5 retailing   

n.零售业v.零售(retail的现在分词)

参考例句：

• career opportunities in retailing 零售业的职业机会
• He is fond of retailing the news. 他喜欢传播消息。 来自《简明英汉词典》

6 intensified   

v.（使）增强， （使）加剧( intensify的过去式和过去分词 )

参考例句：

• Violence intensified during the night. 在夜间暴力活动加剧了。
• The drought has intensified. 旱情加剧了。 来自《简明英汉词典》

7 stainless   

adj.无瑕疵的，不锈的

参考例句：

• I have a set of stainless knives and forks.我有一套不锈钢刀叉。
• Before the recent political scandal,her reputation had been stainless.在最近的政治丑闻之前，她的名声是无懈可击的。

8 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

9 culmination   

n.顶点；最高潮

参考例句：

• The space race reached its culmination in the first moon walk.太空竞争以第一次在月球行走而达到顶峰。
• It may truly be regarded as the culmination of classical Greek geometry.这确实可以看成是古典希腊几何的登峰造级之作。

10 vendors   

n.摊贩( vendor的名词复数 )；小贩；（房屋等的）卖主；卖方

参考例句：

• The vendors were gazundered at the last minute. 卖主在最后一刻被要求降低房价。
• At the same time, interface standards also benefIt'software vendors. 同时，界面标准也有利于软件开发商。 来自About Face 3交互设计精髓

11 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。

12 saturation   

n.饱和(状态)；浸透

参考例句：

• The company's sales are now close to saturation in many western countries.这家公司的产品销售量在许多西方国家已接近饱和。
• Road traffic has reached saturation point.公路交通已达到饱和点。