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With consumers rushing to buy the latest gadgets1, the problem of what to do with discarded electronic products is becoming a growing environmental concern. Although electronic recycling is not yet as popular as paper and plastic recycling, two American college students are betting it can be just as lucrative2.
YouRenew.com buys used electronic gadgets for recycling and, in some cases, for resale. The company was started two and a half years ago by two university students who saw electronic recycling as an environmentally friendly way of making money.
"Today, electronic recycling and reuse rates according to the EPA are still hovering3 around 10 percent, while it's upwards4 of 50 percent for papers, plastics, things of that nature," said Bob Casey. "Hopefully, we see those recycling rates really creep up, and I hope that we are on the leading edge of that," said co-founder Bob Casey
Analysts5 say the market for electronic recycling is expanding in the United States. Just two years old, YouRenew.com says business has grown over 200 percent.
Company CEO Guy Minetti says the biggest challenge is building awareness6. "We still know there are many, many electronic devices that are sitting in businesses and closets in homes, in cupboards, just collecting dust," said Guy Minetti. "And building the awareness that one, people should recycle this for environmental purposes, as well as there is economic gain by doing it too."
As an incentive7, the company offers cash for cell phones, smart phones and older laptops. Those that are no longer working go directly to the recycling bin8. Others are stripped of data, reprogrammed and sold for a small profit.
Responding to consumer complaints, even Apple has decided9 to get into the recycling business, offering gift cards or discounts to customers who bring in select used electronics for recycling.
1 gadgets | |
n.小机械,小器具( gadget的名词复数 ) | |
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2 lucrative | |
adj.赚钱的,可获利的 | |
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3 hovering | |
鸟( hover的现在分词 ); 靠近(某事物); (人)徘徊; 犹豫 | |
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4 upwards | |
adv.向上,在更高处...以上 | |
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5 analysts | |
分析家,化验员( analyst的名词复数 ) | |
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6 awareness | |
n.意识,觉悟,懂事,明智 | |
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7 incentive | |
n.刺激;动力;鼓励;诱因;动机 | |
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8 bin | |
n.箱柜;vt.放入箱内;[计算机] DOS文件名:二进制目标文件 | |
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9 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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