2006年NPR美国国家公共电台七月-Book Marketing Goes to the Movies

Promoting books usually involves print advertising¹ and touring authors. There is a move now to attract readers using a different medium. Publishing houses including Harper Collins are trying out book trailers, think movie trailers but for literature. Some of these ads are web-only and use excerpts² of a book paired with flash animation³. Others are made for the big screen.

Genevieve Wallace is searching for the treasure of the Marie Josephine and the 19th century pirate cache that reputedly went down with her. Genevieve is about to find something far more sinister⁴.

That's a trailer for The Vision by Heather Graham. It's made by a company called Circle of Seven. It specializes in live action book trailers that air in theaters. CEO Sheila English says her firm strategically places book trailers in specific theaters.

We do choose the movie theaters carefully. We wanna make sure that is in a location near a bookstore.

So after the show moviegoers could hop⁵ over to the store and buy the book if the trailer has piqued⁶ their interest. English says her trailers remind people that just like movies, TV and video games, books are entertainment too.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 excerpts   

n.摘录，摘要( excerpt的名词复数 )；节选（音乐，电影）片段

参考例句：

• Some excerpts from a Renaissance mass are spatchcocked into Gluck's pallid Don Juan music. 一些文艺复光时期的弥撒的选节被不适当地加入到了格鲁克平淡无味的唐璜音乐中。 来自《简明英汉词典》
• He is editing together excerpts of some of his films. 他正在将自己制作的一些电影的片断进行剪辑合成。 来自辞典例句

3 animation   

n.活泼，兴奋，卡通片／动画片的制作

参考例句：

• They are full of animation as they talked about their childhood.当他们谈及童年的往事时都非常兴奋。
• The animation of China made a great progress.中国的卡通片制作取得很大发展。

4 sinister   

adj.不吉利的，凶恶的，左边的

参考例句：

• There is something sinister at the back of that series of crimes.在这一系列罪行背后有险恶的阴谋。
• Their proposals are all worthless and designed out of sinister motives.他们的建议不仅一钱不值，而且包藏祸心。

5 hop   

n.单脚跳，跳跃；vi.单脚跳，跳跃；着手做某事；vt.跳跃，跃过

参考例句：

• The children had a competition to see who could hop the fastest.孩子们举行比赛，看谁单足跳跃最快。
• How long can you hop on your right foot?你用右脚能跳多远？

6 piqued   

v.伤害…的自尊心( pique的过去式和过去分词 )；激起（好奇心）

参考例句：

• Their curiosity piqued, they stopped writing. 他们的好奇心被挑起，停下了手中的笔。 来自辞典例句
• This phenomenon piqued Dr Morris' interest. 这一现象激起了莫里斯医生的兴趣。 来自辞典例句