TED演讲:怎样让企业持续运行100年(6)

 Fujifilm used its capabilities¹ in chemistry, material science and optics to diversify² into a number of areas, 富士胶片运用了自己在化学、材料科学和光学上的造诣，将自己的涉及领域多样化

ranging from cosmetics³ to pharmaceuticals⁴, to medical systems to biomaterials. 从化妆品到医药，到医学系统、到生物材料

Now, some of these diversification⁵ attempts failed.  有一些多样化的尝试失败了

But in aggregate⁶, it was able to adapt its portfolio⁷ sufficiently⁸ to survive and flourish. 但是总体来说，它能够充足地转换自己的组合，从而幸存并且繁荣

As the CEO, Mr. Komori, put it,  就像其CEOKomori先生说的

the strategy succeeded because it had "more pockets and drawers" than the rivals. 这种策略之所以成功是因为它比同行有更多的“口袋”和“抽屉”

He meant, of course, that they were able to create more options than the rivals. 他的意思当然是他们比同行创造了更多的选择空间

Fujifilm survived because it applied⁹ the principles of prudence¹⁰, diversity and adaptation. 富士胶片存活了下来，因为它采用了这些规律：精准、多样化和适应能力

A catastrophic factory fire, like the one we see here, completely wiped out, in one evening, 像我们看到的这张图，一场灾难性的工厂大火在一个晚上完全地摧毁了

the only plant which supplied Toyota with valves for car-braking systems.  为丰田刹车系统提供阀门的唯一一个工厂

The ultimate test of resilience. Car production ground to a screeching¹¹ halt. 这是对抗压能力的终极考验。汽车生产进入了中断

How was it, then, that Toyota was able to recover car production?  之后怎么样了呢？丰田是否能重整旗鼓恢复汽车生产？

Can you imagine how long it took? Just five days. 你能想象这花了多长时间吗？仅仅只有五天

From having no braking valves to complete recovery in five days. How was this possible? 从没有刹车阀门到完全恢复生产只用了五天时间。这怎么可能呢？

1 capabilities   

n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力

参考例句：

• He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
• Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓

2 diversify   

v.（使）不同，（使）变得多样化

参考例句：

• Our company is trying to diversify.我们公司正力图往多样化方面发展。
• Hills and woods diversify the landscape.山陵和树木点缀景色。

3 cosmetics   

n.化妆品

参考例句：

• We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
• Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。

4 pharmaceuticals   

n.医药品；药物( pharmaceutical的名词复数 )

参考例句：

• the development of new pharmaceuticals 新药的开发
• The companies are pouring trillions of yen into biotechnology research,especially for pharmaceuticals and new seeds. 这些公司将大量资金投入生物工艺学研究，尤其是药品和新种子方面。 来自《简明英汉词典》

5 diversification   

n.变化，多样化；多种经营

参考例句：

• The seminar was to discuss diversification of agriculture. 该研讨会讨论的是农业多种经营。 来自辞典例句
• Firm diversification is increasingly achieved by the means of takeover and merger. 通过接管和兼并，厂商经营范围日益多样化。 来自辞典例句

6 aggregate   

adj.总计的，集合的；n.总数；v.合计；集合

参考例句：

• The football team had a low goal aggregate last season.这支足球队上个赛季的进球总数很少。
• The money collected will aggregate a thousand dollars.进帐总额将达一千美元。

7 portfolio   

n.公事包；文件夹；大臣及部长职位

参考例句：

• He remembered her because she was carrying a large portfolio.他因为她带着一个大公文包而记住了她。
• He resigned his portfolio.他辞去了大臣职务。

8 sufficiently   

adv.足够地，充分地

参考例句：

• It turned out he had not insured the house sufficiently.原来他没有给房屋投足保险。
• The new policy was sufficiently elastic to accommodate both views.新政策充分灵活地适用两种观点。

9 applied   

adj.应用的；v.应用，适用

参考例句：

• She plans to take a course in applied linguistics.她打算学习应用语言学课程。
• This cream is best applied to the face at night.这种乳霜最好晚上擦脸用。

10 prudence   

n.谨慎，精明，节俭

参考例句：

• A lack of prudence may lead to financial problems.不够谨慎可能会导致财政上出现问题。
• The happy impute all their success to prudence or merit.幸运者都把他们的成功归因于谨慎或功德。

11 screeching   

v.发出尖叫声( screech的现在分词 )；发出粗而刺耳的声音；高叫

参考例句：

• Monkeys were screeching in the trees. 猴子在树上吱吱地叫着。
• the unedifying sight of the two party leaders screeching at each other 两党党魁狺狺对吠的讨厌情景