财富精英励志演讲88:在疯狂中我们看到了天才(8)

　　And that brand, if you asked in what are the five greatest brands in the worlds if you ask, when you ask a professional as this question. You know I think Nike would be on everybody's list; Coca Cola would be on everybody'list; Disney would be on everybody's list; and Apple would be on everybody'list. We have, we have one of the world greatest brands, and we haven't paid much attention to it in last several years. And I think you are going to see that start to change. And now, I want to focus on the Mac OS. The Mac OS is incredibly core asset to Apple and we've been all over it. I mean most people think we're about to abandon the Mac OS. Most people think, you know, since Mac OS 8 which we just released with old name Temple. So we just release Temple, so most people think our next release next year which called Allegro¹ will come out, but then we our next release will be Requiem². It's crazy, it's absolutely crazy.

　　就品牌来说，如果你们问世界上最好的五个品牌是什么，当你向专业人士问这个问题的时候，我想每个人都会想到耐克，每个人都会想到可口可乐，每个人都会想到迪士尼。当然，每个人也都会想到苹果。我们拥有世界上最好的品牌，之前的几年却没有怎么关注它。我想你们将见证它开始改变。现在，我想把焦点放在Mac OS上，Mac OS操作系统是苹果难以估量的核心资产，并且我们一直围绕它展开。很多人担心Mac OS系统会被放弃，很多人想，从Mac OS 8开始—— 就是那个我们用它的旧名字Temple 发布的那款——明年，我们接下来发布的会是我们称为“快节奏”的这款，但事实上我们接下来发布的却是“安魂曲"，这太疯狂了！这绝对是疯了。

　　The Mac OS is still the best thing in the world. It is still the best thing in the world. There are over 20 million active users. The number's a little closer to 25 million. There are thousands of developers. There's a $1.5-billion software industry built around this thing. This is one of the core assets of the company, and we are going to invest a lot more in it. Because we think it is an incredible asset and it has yet to really be fully³ exploited.

　　Mac OS仍然是世界上最好的东西。有2000万的活跃用户，并且这个数字现在接近2500万。有几千位的研发者，15亿美元的软件行业围绕着这个东西，这是公司的核心资产之一，并且我们将对其加大投资量，因为我们认为这是一笔不可估量的资产，而且它现在还未被充分开发。

1 allegro   

adj. 快速而活泼的；n.快板；adv.活泼地

参考例句：

• The first movement is a conventional symphonic Allegro.第一乐章是传统的交响乐快板。
• My life in university is like allegro.我的生活在大学中像急速的乐章。

2 requiem   

n.安魂曲，安灵曲

参考例句：

• I will sing a requiem for the land walkers.我会给陆地上走的人唱首安魂曲。
• The Requiem is on the list for today's concert.《安魂曲》是这次音乐会的演出曲目之一。

3 fully   

adv.完全地，全部地，彻底地；充分地

参考例句：

• The doctor asked me to breathe in,then to breathe out fully.医生让我先吸气，然后全部呼出。
• They soon became fully integrated into the local community.他们很快就完全融入了当地人的圈子。