财经金融新闻 禁销血袋饮料

In today's podcast, China's food safety regulator bans beverages¹ that look like human blood.

在今天的播报中，中国食品安全监管机构严禁销售“血饮料”。

Drinks sold in mock blood bags with names like "Vampire² Diaries" and "Imitation Blood Plasma³" have become oddly popular recently, and on July 14th the State Food and Drug Administration cracked down. The regulator ordered e-commerce websites to remove the vampire drinks from shops on their platforms, and strengthened inspection⁴ at brick-and-mortar retail⁵ stores.

印有像“吸血鬼日记”或是“血浆饮料”名称的血袋饮料最近异常火热，7月14日，中国国家食品药品监督管理局禁止了该商品的销售。管理局命令商业网站将吸血鬼饮料移除网上商店，并加强对实体零售店的监察力度。

The regulator called the products "a marketing⁶ tactic⁷ to cater⁸ to thrill-seekers" and said that the drinks violated labeling laws and lacked regulatory approval, presenting a safety risk. As of the morning of July 15, a vampire drink called "Let's Go Sunshine" was still available from a shop on Taobao, with a message reading "for unknown reasons, this product keeps being removed, and many customers are having trouble finding it. We are sorry!" Within hours, though, it was removed again.

管理局称该产品是迎合寻求刺激群体的营销策略，称该饮料违反了标签法，并缺少注册审批，这就代表该产品存在安全风险。从7月15日早上起，一个名叫“Let's Go Sunshine”的吸血鬼饮料仍然在淘宝上售卖，并注有信息“因未知原因，该产品正在下架，许多顾客无法找到该产品，我们深感抱歉！”尽管几个小时之内，该产品再次被移除。

For Caixin English, this is James Bradbury.

这是詹姆斯·布拉德伯里为您带来的财新新闻报道。

1 beverages   

n.饮料( beverage的名词复数 )

参考例句：

• laws governing the sale of alcoholic beverages 控制酒类销售的法规
• regulations governing the sale of alcoholic beverages 含酒精饮料的销售管理条例

2 vampire   

n.吸血鬼

参考例句：

• It wasn't a wife waiting there for him but a blood sucking vampire!家里的不是个老婆，而是个吸人血的妖精！
• Children were afraid to go to sleep at night because of the many legends of vampire.由于听过许多有关吸血鬼的传说，孩子们晚上不敢去睡觉。

3 plasma   

n.血浆，细胞质，乳清

参考例句：

• Keep some blood plasma back for the serious cases.留一些血浆给重病号。
• The plasma is the liquid portion of blood that is free of cells .血浆是血液的液体部分，不包含各种细胞。

4 inspection   

n.检查，审查，检阅

参考例句：

• On random inspection the meat was found to be bad.经抽查，发现肉变质了。
• The soldiers lined up for their daily inspection by their officers.士兵们列队接受军官的日常检阅。

5 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 tactic   

n.战略，策略；adj.战术的，有策略的

参考例句：

• Reducing prices is a common sales tactic.降价是常用的销售策略。
• She had often used the tactic of threatening to resign.她惯用以辞职相威胁的手法。

8 cater   

vi.(for/to)满足，迎合；(for)提供饮食及服务

参考例句：

• I expect he will be able to cater for your particular needs.我预计他能满足你的特殊需要。
• Most schools cater for children of different abilities.大多数学校能够满足具有不同天资的儿童的需要。