商业报道:可乐大战

Scripts:

on above

On this week’s Fortune First, Coke or Pepsi.

It is the question that has fueled the rivalry¹ known as the "cola wars" for decades, but the fight is no longer just about the cola.

Americans are drinking less carbonated sodas² and they want healthier things. Coca Cola launched Coke Zero, a calorie-free drink sweeter than Diet Coke and recently purchased Vitamin Water. The company also created "Make every drop count ,"an interactive³ program which encourages coke drinkers to live healthy and active lifestyles. Pepsi is not missing a beat either.

They’ve been buying healthier brands, Naked Juice, Star Foods, one of their key divisions is Quaker Foods which of course makes a variety of healthier alternatives. They had a whole chain of fast food restaurants they don’t own those any more. One of the things that they have done which is kind of innovative⁴ is they put together a theatre group. Basically it’s an alternative to the focus group.

These plays don’t promote Pepsi so much as healthy lifestyles to the audience of retail⁵ Executives and Pepsi sales teams.

Coke and Pepsi are not the only companies that are struggling to meet consumer demands. Many fast food giants have added healthier options to their menus.

Rivalries⁶ are ultimately always a good thing for the consumer at least because they spur competitiveness.

Notes:

Theatre group: 剧组

1 rivalry   

n.竞争，竞赛，对抗

参考例句：

• The quarrel originated in rivalry between the two families.这次争吵是两家不和引起的。
• He had a lot of rivalry with his brothers and sisters.他和兄弟姐妹间经常较劲。

2 sodas   

n.苏打( soda的名词复数 )；碱；苏打水；汽水

参考例句：

• There are plenty of sodas in the refrigerator. 冰箱里有很多碳酸饮料。 来自辞典例句
• Two whisky and sodas, please. 请来两杯威士忌苏打。 来自辞典例句

3 interactive   

adj.相互作用的，互相影响的，（电脑）交互的

参考例句：

• The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
• This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。

4 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

5 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

6 rivalries   

n.敌对，竞争，对抗( rivalry的名词复数 )

参考例句：

• The new government was torn by rivalries. 新政府由于各派对立而四分五裂。 来自辞典例句
• Rivalries could bring about pain and hatred or give rise to fighting. 竞争会带来痛苦、仇恨，或者引起争斗。 来自互联网