外贸英语话题王 第135期:市场份额

 　　Market Share  市场份额

　　In this area NEST company is our main competitor is our main competitor.  在这个地区，NEST公司是我们的主要竞争对手。

　　They entered the market in 2002, fifteen years later than us.  他们2002年进入市场，比我们晚了15年。

　　But they've been developing rapidly and now are the biggest in terms of market share.  但他们发展迅速，是市场份额而言，他们是最大的一家。

　　We must admit they've been doing well in product development.  我们必须承认他们的产品开发得很好。

　　But they have their weakness at the moment.  但是目前它们也有他们的不足之处。

　　They have the lowest profitability¹.  他们的利润很低。

　　Yes, in terms of this we still have an advantage.  是的，就这方面而言我们仍有优势。

　　But look at our second competitor, MTC.  但是看看我们的第二个竞争对手MTC公司。

　　They entered the market almost at the same time as we did.  他们几乎和我们同时进入市场。

　　They have a lower market share than us and their products are sold at slightly higher prices.  他们没有我们的市场份额大，他们的产品售价较高。

　　But their annual return shows greater profitability.  但是他们年利润较大。

　　They are in strong position to overtake² us soon.  他们处于强势地位，很快就会超过我们。

　　We must realize where we are.  我们必须认清我们的处境。

　　Our products are not highly³ priced but less attractive than others.  我们的产品价格不高但吸引力也不大，

　　We're also getting the problem with reliability⁴.  而且我们的信任度也成问题。

　　I agree. Our market share is higher.  我同意你的看法。我们的市场份额高。

　　This is important but profitability is equally important.  这很重要，但是利润也同要重要。

　　We must become more competitive⁵ if we want to hold on to our market share and increase profitability.  如果我们想保持住市场份额，增加利润，就必须更有竞争力。

　　We should get the management and the working staff to realize our situation and call on everyone for effort.  我们应该让管理层和基层员工都意识到我们的处境并号召大家共同努力。

1 profitability   

n.赢利

参考例句：

• These costs will impact on our profitability. 这些费用会影响到我们的利润。
• A product manager is responsible for product profitability. 产品经理对产品的盈利状况负责。

2 overtake   

v.追上，赶过，超过；袭击，压倒

参考例句：

• I had to walk very fast to overtake you.我不得不快走才能赶过你。
• No one could overtake him.没有人能超过他。

3 highly   

adv.高度地，极，非常；非常赞许地

参考例句：

• It is highly important to provide for the future.预先做好准备非常重要。
• The teacher speaks very highly of the boy's behaviour.老师称赞这个男孩的表现。

4 reliability   

n.可靠性，确实性

参考例句：

• We mustn't presume too much upon the reliability of such sources.我们不应过分指望这类消息来源的可靠性。
• I can assure you of the reliability of the information.我向你保证这消息可靠。

5 competitive   

adj.竞争的，比赛的，好竞争的，有竞争力的

参考例句：

• Some kinds of business are competitive.有些商业是要竞争的。
• These businessmen are both competitive and honourable.这些商人既有竞争性又很诚实。