世界名牌博览：施乐

施乐(Xerox¹)是美国施乐公司一个著名商标和品牌。施乐公司于1906年成立于美国康涅狄格州费尔菲尔德县。作为商标，"施乐"只用来标识施乐公司的各种产品和服务。"施乐"商标放在名词的前面起到形容的作用：如施乐复印机、施乐打印机等。

Xerox Corporation is the world’s leading document management company. The company website says Xerox offers “true end-to-end solutions, from back-office support to the printed page”. It was founded in 1906 as the Haloid Photographic Company, which manufactured photographic paper and equipment. In 1959, it shot to fame when it introduced the world’s first photocopier². It changed its name to Xerox. Its copiers became so commonplace around the world that the word ‘xerox’ became a verb and entered the Oxford³ English Dictionary. This is something Xerox says breaches⁴ its copyright. Today, it makes printers, copiers and other office equipment and offers business services that include document management consulting expertise⁵. The company employs 130,000 worldwide and brings in around $20 billion in revenue.

 

1 xerox   

n./v.施乐复印机，静电复印

参考例句：

• Xerox and Lucent are two more high-tech companies run by women.施乐和朗讯是另外两家由女性经营的大科技公司。
• You cannot take it home,but you can xerox it.你不能把它带回家，但可以复印。

2 photocopier   

n.复印机

参考例句：

• You've left your master in the photocopier.你把原件留在影印机里了。
• If the photocopier stops working,just give it a clout.如果那部影印机停止运转的话就敲它一下。

3 Oxford   

n.牛津（英国城市）

参考例句：

• At present he has become a Professor of Chemistry at Oxford.他现在已是牛津大学的化学教授了。
• This is where the road to Oxford joins the road to London.这是去牛津的路与去伦敦的路的汇合处。

4 breaches   

破坏( breach的名词复数 )； 破裂； 缺口； 违背

参考例句：

• He imposed heavy penalties for breaches of oath or pledges. 他对违反誓言和保证的行为给予严厉的惩罚。
• This renders all breaches of morality before marriage very uncommon. 这样一来，婚前败坏道德的事就少见了。

5 expertise   

n.专门知识(或技能等)，专长

参考例句：

• We were amazed at his expertise on the ski slopes.他斜坡滑雪的技能使我们赞叹不已。
• You really have the technical expertise in a new breakthrough.让你真正在专业技术上有一个全新的突破。