职场英文口语 第115期:项目管理(3)

 　　So Anna, any thoughts?

　　那么安娜，有主意吗？

　　Lots Paul. I think we've got to compete on price.Oh yes?

　　有很多，保罗。我认为我们应该打价格竞争。是吗？

　　We need to price Tutti Fruity out of the market.

　　我们要用价格把Tutti Fruity赶出市场。

　　We need to corner the market so that everyone knows we are the best choice for good quality, good value plastic fruit.

　　我们要垄断市场，这样每个人都知道我们能提供质量最好，最有价值的塑料水果。

　　I like it!

　　我喜欢！

　　And… and…

　　还有，还有……

　　Tell him we need to build good relationships with our customers – that means we give them good service.

　　告诉他我们要和客户建立良好的关系，意味着我们能提供最好的服务。

　　…we need to build good relationships with our customers.

　　我们需要和客户建立良好的关系。

　　Talk to them regularly, send them gifts… go and meet them face to face.

　　常和他们联络，送礼，当面交流。

　　Face to face? Yes, great idea – just what I was thinking.

　　当面交流？好主意，我就是这么想的。

　　If we follow this strategy¹ I reckon² there could be a bonus for us all by Christmas.

　　如果我们依照这个策略，我想到圣诞节的时候我们都会收到奖金。

　　Well done Anna. Very convincing.

　　干得好，安娜，很有说服力。

　　If you can put your ideas into practice you'll save the company.

　　如果你能将想法应用到实践，你就救了公司。

　　Let's remind ourselves of the words you used to create the European marketing³ strategy…

　　让我们回顾一下开创欧洲市场策略时用到的一些词。

　　We've got to compete on price.

　　我们要打价格竞争。

　　We need to price the rivals⁴ out of the market.

　　我们要用价格把对手赶出市场。

　　We need to corner the market.

　　我们要垄断市场。

　　We need to build good relationships with our customers.

　　我们要和客户建立良好的关系。

　　Well, things seem to be going well for Anna… or are they?

　　安娜的事情似乎进展得很顺利，或者真是这样吗？

　　Anna! Anna! That man from France has called again and left a message.

　　安娜！安娜！那位法国男士又打电话来了并且留言了。

　　He's not happy this time.

　　他这次不太高兴。

　　Something about us trying to rip⁵ them off!

　　是有关于我们欺诈他的！

　　What? Rip them off?

　　什么？欺诈他？

　　It means over charging them or giving them poor quality goods.

　　意思是卖高价或给他们残次品。

　　That's not fair.

　　这不公平。

　　I'm going to have to sort this out.

　　我将要解决这件事。

　　That's it Anna – go and build a good relationship with your customer!

　　就是这样，安娜，和你的客户建立良好的关系！

　　Bye for now.

　　再见。

1 strategy   

n.方法，策略，战略

参考例句：

• The only way to take the enemy position is by strategy,not by forceful attack.只可智取，不可强攻。
• Tactics differs from strategy.战术有别于战略。

2 reckon   

vt.计算，估计，认为；vi.计（算），判断，依靠

参考例句：

• Don't reckon upon your relatives to help you out of trouble.不要指望你的亲戚会帮助你摆脱困境。
• I reckon that he is rather too old to marry again.我认为他的年龄太大，不太适于再婚。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

4 rivals   

竞争对手( rival的名词复数 )

参考例句：

• one of the President's chief rivals 总统的主要政敌之一
• She always managed to outsmart her political rivals. 她总有办法表现得比她的政敌智高一筹。

5 rip   

n.拉裂，破绽，激流，浪荡子；vt.撕裂，激昂地说，贬损；vi.裂开，仓促地冲过...

参考例句：

• He had seen the rip in the book.他看到了书里的裂缝。
• I tried not to rip the paper as I unwrapped it.我把纸打开的时候，尽量不把它撕破。