看了这些奇葩旅游宣传语 你最想去哪个国家

 　　Any advertising¹ campaign needs a good slogan, and if the client is a national tourism board, the trick is to encapsulate a country’s wonders and charms in just a few words.

　　任何广告宣传都需要一个好的口号，如果客户是一个国家旅游局，诀窍就是用寥寥数语概括该国的奇观和迷人之处。

　　Some manage it better than others.

　　一些口号能够做到比其他口号更胜一筹。

　　The English-language tourism slogans of more than 150 countries have been compiled by FamilyBreakFinder, a travel website, and the approaches can be as different as the deserts of Algeria (Tourism for Everybody) are from the snow-capped peaks of Nepal (Once Is Not Enough).

　　旅游网站FamilyBreakFinder将150多个国家的英语旅游口号汇编在了一起，它们的迥异程度不亚于阿尔及利亚的沙漠（“适合每一个人的旅游”[Tourism for Everybody]）之于尼泊尔白雪皑皑的山峰（“一次不够”[Once Is Not Enough]）。

　　Many countries settle for just an alliterative adjective: Brilliant Barbados, Epic² Estonia, Incredible India, Remarkable³ Rwanda and, at the alliterative apex⁴, Pristine⁵ Paradise Palau.

　　很多国家可以勉强凑出一个与自己的名字押头韵的形容词：“美妙的巴巴多斯”(Brilliant Barbados)、“史诗般的爱沙尼亚”(Epic Estonia)、“令人难以置信的印度”(Incredible India)、“非凡的卢旺达”(Remarkable Rwanda)，而押韵的极致是“原生态的帕劳天堂”(Pristine Paradise Palau)。

　　But some strive for something a bit more majestic⁶: Kingdom of Wonder (Cambodia), Kingdom of Unexpected Treasures (Brunei) or Kingdom in the Sky (Lesotho).

　　但一些国家会争取更大气一些的口号：“神奇王国”（柬埔寨）、“意料之外的珍宝王国”（文莱）或“空中王国”（莱索托）。

　　The slogans on the list can seem remarkably⁷ matter of fact, like Visit Armenia, It Is Beautiful, or cautious, like Latvia: Best Enjoyed Slowly. Others go for the exhortatory⁸, including Paraguay: You Have to Feel It! and Albania: Go Your Own Way!

　　名单上的一些口号可能看上去完全是就事论事，如“来亚美尼亚旅游，这里很美”，或者让人觉得用词谨慎，如“拉脱维亚：最好慢慢欣赏”。其他一些口号则是对游客的敦促，包括巴拉圭的“你得用心感受！”和阿尔巴尼亚的“走自己的路！”。

　　Some slogans, like Syria’s Always Beautiful, seem disturbingly disconnected from current events. Some are just plain puzzling: El Salvador used to promote itself as the 45-Minute Country. Why? According to some accounts, it was possible to drive to most destinations in the country in less than an hour. (These days, the country’s tourism site touts⁹ it as Impressive instead.)

　　一些口号，如叙利亚的“永远美丽”，则似乎无关当下时事，令人不安。一些让人完全摸不着头脑：萨尔瓦多过去宣传自己是一个“45分钟国家”。这是什么意思？一些说法是，在该国大部分目的地都在一个小时车程以内。（现在，该国的旅游网站改用“令人印象深刻”这个口号。）

　　Some nations advertise themselves as one-stop shopping: All You Need Is Ecuador; Dominican Republic Has It All; Everything Is Here (Honduras); and All of Africa in One Country (Cameroon).

　　一些国家把自己宣传成一站式购物中心：“你只需要厄瓜多尔”、“多米尼加共和国应有尽有”、“这里什么都有”（洪都拉斯）和“非洲之产尽在一国”（喀麦隆）。

　　For a tourist seeking a state of bliss¹⁰, a journey from Bhutan (Happiness Is a Place) to Denmark (Happiest Place on Earth) to Fiji (Where Happiness Finds You) might leave you feeling like a puppy chasing its tail. But for those who just want to forget all their troubles, Cape¹¹ Verde offers this pledge: No Stress.

　　对寻找幸福状态的游客来说，从不丹（“幸福是一个地方”）到丹麦（“世界上最幸福的地方”）再到斐济（“幸福找到你的地方”）的旅行可能会让你感觉像一只追自己尾巴的小狗。但对那些只想忘记一切烦心事的人来说，佛得角给出了这样的承诺：“毫无压力”。

　　The countries farthest from the beaten tourist track may have the toughest time sloganizing. Some rise to the challenge by trying to make a virtue¹² of circumstance. East Timor, for example, offers “a destination (almost) untouched by human hand” in ads suggesting that “being first has its rewards.”

　　游客罕至的国家在制定口号时大概是最困难的。一些国家试图把这种情况转变成优势，以此来应对挑战。比如，东帝汶就在广告中自称是“一个（几乎）未被人手触碰的国家”，暗示“先来自有回报”。

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 epic   

n.史诗，叙事诗；adj.史诗般的，壮丽的

参考例句：

• I gave up my epic and wrote this little tale instead.我放弃了写叙事诗，而写了这个小故事。
• They held a banquet of epic proportions.他们举行了盛大的宴会。

3 remarkable   

adj.显著的，异常的，非凡的，值得注意的

参考例句：

• She has made remarkable headway in her writing skills.她在写作技巧方面有了长足进步。
• These cars are remarkable for the quietness of their engines.这些汽车因发动机没有噪音而不同凡响。

4 apex   

n.顶点，最高点

参考例句：

• He reached the apex of power in the early 1930s.他在三十年代初达到了权力的顶峰。
• His election to the presidency was the apex of his career.当选总统是他一生事业的顶峰。

5 pristine   

adj.原来的，古时的，原始的，纯净的，无垢的

参考例句：

• He wiped his fingers on his pristine handkerchief.他用他那块洁净的手帕擦手指。
• He wasn't about to blemish that pristine record.他本不想去玷污那清白的过去。

6 majestic   

adj.雄伟的，壮丽的，庄严的，威严的，崇高的

参考例句：

• In the distance rose the majestic Alps.远处耸立着雄伟的阿尔卑斯山。
• He looks majestic in uniform.他穿上军装显得很威风。

7 remarkably   

ad.不同寻常地，相当地

参考例句：

• I thought she was remarkably restrained in the circumstances. 我认为她在那种情况下非常克制。
• He made a remarkably swift recovery. 他康复得相当快。

8 exhortatory   

adj.劝诫的，告诫的

参考例句：

9 touts   

n.招徕( tout的名词复数 )；（音乐会、体育比赛等的）卖高价票的人；侦查者；探听赛马的情报v.兜售( tout的第三人称单数 )；招揽；侦查；探听赛马情报

参考例句：

• Many vouchers are returned for cash, allowing touts and middle men to make a healthy margin. 许多月饼券都被兑换成现金，这让券贩子和中间商赚取了不蜚的利润。 来自互联网
• Spotting prey, the customary crowd of hustlers and touts swarmed around, jostling for my business. 照例有大群的拉客黄牛在寻觅猎物，他们争相过来抢我的生意。 来自互联网

10 bliss   

n.狂喜，福佑，天赐的福

参考例句：

• It's sheer bliss to be able to spend the day in bed.整天都可以躺在床上真是幸福。
• He's in bliss that he's won the Nobel Prize.他非常高兴，因为获得了诺贝尔奖金。

11 cape   

n.海角，岬；披肩，短披风

参考例句：

• I long for a trip to the Cape of Good Hope.我渴望到好望角去旅行。
• She was wearing a cape over her dress.她在外套上披着一件披肩。

12 virtue   

n.德行，美德；贞操；优点；功效，效力

参考例句：

• He was considered to be a paragon of virtue.他被认为是品德尽善尽美的典范。
• You need to decorate your mind with virtue.你应该用德行美化心灵。