VOA 商务英语 lesson15

Lesson 15
Dialog 1
New words: webpage, corporate¹ site(公司网址)， PR（公关）
F：You’ve decided² to go global.
M: Hasn’t everybody?
F: do you have a webpage?
M: we’ve had a corporate site for years.
F: But you haven’t used it to sell Jeans?
M: No, It is just informational, a PR kind of thing.
F: Does it get many hits?
M: No, but the target audience is our own people.
Q: What is the corporate site for? --PR
Dialog 2:
New words: proprietary³ data(专有资料), encrypt(加密), password, encryption
F: Do you mean you target your own retail⁴ shops?
M: right, our target is not the consumer.
Target:可以做动词，名词以及形容词。
F: Well that could explain the low number of hits.
M: the website is designed to help our retailers⁵ promote Jeans.
F: Can anyone access these pages？
M: The basic information about our company? Yes!
F: But not proprietary data?
M: All data is encrypted, and access is restricted by passwords.

Q: Who is the target of the WebPages?----retail shops!
Dialog 3:
New words: Firewall(防火墙)，break the code(解码), hacker⁶(黑客)，server（服务程序）,virus,
F：and You have built firewalls to protect your data?↗
M : Our ˊprogrammers have developed sophisticated security protocol(安全协议)。
F: Any problems with hacker breaking your codes?
M: No, our encryption methods are very sophisticated.
F: what about Virus?
M: Firewalls screen all threats to our data..
F: No major system crash?
M: No, our server can handle a lot!
Q: What do they use to screen threats to the Data? – a firewall.

Small Talk:----对劝告做出反映
----You worked so hard; you ought to take it easy.
----I ought to, but I can’t. (I always have too much work).

1 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

2 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

3 proprietary   

n.所有权，所有的；独占的；业主

参考例句：

• We had to take action to protect the proprietary technology.我们必须采取措施保护专利技术。
• Proprietary right is the foundation of jus rerem.所有权是物权法之根基。

4 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

5 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

6 hacker   

n.能盗用或偷改电脑中信息的人，电脑黑客

参考例句：

• The computer hacker wrote that he was from Russia.这个计算机黑客自称他来自俄罗斯。
• This site was attacked by a hacker last week.上周这个网站被黑客攻击了。