纯正地道美语(外教讲解)281：广告宣传

　　Mr. Ford¹: So as I mentioned previously² the campaign advertisement will focus on those key elements that every consumer looks for in a quality laptop: affordability⁴, quality, speed and reliability⁵. We have pulled out all the stops to produce a product that really rivals all our competitors. 正如我之前所提到的，宣传广告将把重心放在每一位消费者对于笔记本电脑注重的关键元素：价位，质量，速度以及可靠性。我们已竭尽全力来制造能够真正与其他竞争者抗衡的产品。
Mr. Ford: Actually, just to illustrate⁶ my point let me give you an anecdote⁷ here. I remember last year I was playing golf with one of our key suppliers.  It was a lovely summer afternoon. Anyway,  I invited our supplier for a game of golf, and wanted to get his input⁸ on the new X420. 为了表明我的观点，给大家讲个小故事。记得去年我跟我们一位主供应商去打高尔夫。那是夏季一个怡人的午后。我约他去打高尔夫，也想让他投资我们的X420。
Mr. Ford: Actually, I often get together with him for a good game of golf. It really is a wonderful way to relax. To be honest, I'm not that great at golf, but I have improved in the last few years. But the key to golf is practice, practice, practice. I've lost my thread. What was I talking about again? 其实，我经常跟他一起打高尔夫。真是一种休闲放松的好方式。我虽不是很拿手，但在过去几年还是进步不少。打好高尔夫的关键是练习，练习，再练习。我有点儿说乱了。刚刚想说什么来着？
Jonathan: I think you were discussing the campaign advertisement Michael. 我们不是在讨论宣传广告吗？
Mr. Ford: Yes, excuse me. I'm afraid I got side-tracked there. Yes anyway, the campaign. Well, erm. let me see. Is the projector⁹ working yet Jonathan? 对了，抱歉。说跑题了。对，宣传活动。那个，投影仪是开着的么，Jonathan？
Jonathan: No sorry, IT are still fixing it. 没有，抱歉。技术部正在修理。
Mr. Ford: Ahh  okay, erm...all the information on the campaign is on the PowerPoint. I  haven't  actually  got  my  notes  with me...ermlet me see, erm... 好吧，那个，所有宣传相关的信息都在幻灯片里，我没有带笔记。我看一下啊。
Audience Member: Mr. Ford, could you at least tell us the schedule for the campaign?  When are the first advertisements scheduled for? Mr. Ford，您至少告诉我们宣传活动的日程安排吧？第一期宣传是在什么时候？
Mr. Ford:  That's a good question. Unfortunately I erm...don't have that information on me. I will have to get back to you on that point. 问得好。不过我也不太清楚。稍后我再告诉你。
Jonathan:  Okay Michael, the projector is fixed¹⁰.  I think we're ready. 好啦Michael，投影仪修好了。开始吧。
Mr. Ford: Thank goodness. Okay everyone, sorry for the delay. So without further ado the new X420 marketing¹¹ campaign!  Enjoy! oh ermmm. I'm terribly sorry, this is not the advert³, this is my golfing holiday in Barbados.  I think I must have brought the wrong file. Can we take five? 谢天谢地。好啦，各位，抱歉耽搁了。不会再出问题了。现在为大家展示新的X420市场宣传！尽情观看吧！呃，实在抱歉，这不是广告，是我在Barbados的高尔夫度假。一定是搞错文件了。大家先休息几分钟好吗？
词汇注释
pulled out all the stops 竭尽全力；拼命做某事
illustrate vt. 通过举例论证某观点
side-track v. 转变话题
get back to you 稍后再告诉你、回复你、打给你
take five 休息几分钟,休息一下
The foreman told everyone to take five.
工头叫大家歇一歇。
 

1 Ford   

n.浅滩，水浅可涉处；v.涉水，涉过

参考例句：

• They were guarding the bridge,so we forded the river.他们驻守在那座桥上，所以我们只能涉水过河。
• If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪，必须极度小心。

2 previously   

adv.以前，先前（地）

参考例句：

• The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
• Let me digress for a moment and explain what had happened previously.让我岔开一会儿，解释原先发生了什么。

3 advert   

vi.注意，留意，言及；n.广告

参考例句：

• The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
• Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。

4 affordability   

可购性

参考例句：

• Performance-Based Logistics Affordability: Can We Afford Categorical Conversion to Performance-Based Acquisition? 基于性能的后期的可承受性：能否担负得起向基于性能的采办的无条件的转变？
• There would be no crisis of affordability, as't for food or clothing. 就想食物与服装一样，因为供给没有危机。

5 reliability   

n.可靠性，确实性

参考例句：

• We mustn't presume too much upon the reliability of such sources.我们不应过分指望这类消息来源的可靠性。
• I can assure you of the reliability of the information.我向你保证这消息可靠。

6 illustrate   

v.举例说明，阐明；图解，加插图

参考例句：

• The company's bank statements illustrate its success.这家公司的银行报表说明了它的成功。
• This diagram will illustrate what I mean.这个图表可说明我的意思。

7 anecdote   

n.轶事，趣闻，短故事

参考例句：

• He departed from the text to tell an anecdote.他偏离课文讲起了一则轶事。
• It had never been more than a family anecdote.那不过是个家庭趣谈罢了。

8 input   

n.输入(物)；投入；vt.把(数据等)输入计算机

参考例句：

• I will forever be grateful for his considerable input.我将永远感激他的大量投入。
• All this information had to be input onto the computer.所有这些信息都必须输入计算机。

9 projector   

n.投影机，放映机，幻灯机

参考例句：

• There is a new projector in my office.我的办公室里有一架新的幻灯机。
• How long will it take to set up the projector?把这个放映机安放好需要多长时间？

10 fixed   

adj.固定的，不变的，准备好的；(计算机)固定的

参考例句：

• Have you two fixed on a date for the wedding yet?你们俩选定婚期了吗？
• Once the aim is fixed,we should not change it arbitrarily.目标一旦确定，我们就不应该随意改变。

11 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。