外贸口语一点通第111期:代理服务之拒绝代理商

 Refuse an agent 拒绝代理商 A: Mr. King, I think you've already received our letter which suggested our desire to be an agent for your products.

金先生，我想你已经收到了那封表明我们意愿做你方代理的信。

B: Yes, Mr. Wu. We received it a week ago.

对，吴先生。我们一周前收到的。

A: What's your opinion?

你方意见如何？

B: To be fank, Mr. Wu, after reading your letter, I feel that it's not a mature time for you to act as a sole agent for us.

嗯，恕我直言，吴先生。 看了信后我感觉你方做我们独家代理的时机还不成熟。

A: Why not?

原因何在？

B: Here are several points to support my idea. Firstly, you are not very experienced in trading with our products. You'll need some time to find out the potential market ability. Secondly¹, the annual order and turnover² you promised is much lower than our expectation.

下面几点足以证明我的看法。第一，你方以前经营我方产品经验不足，所以，你方需要花费一定时间来调查潜在的市场能力。第二，你们所承诺的年订货量和营业额都远远低于我方的期望。

A: But this figure is only our first year's aim. We'll gradually enlarge our selling amount later. Though the order is not big, it will help you to establish your market channel and expand the influence of your products in the region. Don't you think so?

但是这个数字只是我们第一年期望的目标。以后我们会逐渐扩大我们的销售额。尽管我们的订货量不大，但它会帮助你们在这个国家沟通市场渠道，并扩大你们的产品影响。你不这么认为吗？

B: What you say is resonable. But it's not the only way to push sales for us. We may make full use of our advertisements and sales force to enlarge our sales market.

你说得没错。但是代理并非是促销的唯一渠道。我们可以充分利用广告和销售人员来扩大我方的销售市场。

A: But these will cost more and the effect may not be as evident as to have an agent.

但是，上述方法既消耗钱财，效果又不如设置代理来得明显。

B: I see your point, Mr. Wu. Thank you for your good intentions. We'll consider your request when the chances serve.

我明白你的意思，吴先生。谢谢你的良好意愿，以后有机会我们会考虑你方的要求。

“make full use of”是充分利用的意思，例如：We should make full use of the chance. （我们应该充分利用这个机会。）； “push”有“大力推进，推进；设法推销，宣传”的意思，例如：push a campaign（大力推进一场运动）。

1 secondly   

adv.第二，其次

参考例句：

• Secondly,use your own head and present your point of view.第二，动脑筋提出自己的见解。
• Secondly it is necessary to define the applied load.其次，需要确定所作用的载荷。

2 turnover   

n.人员流动率，人事变动率；营业额，成交量

参考例句：

• The store greatly reduced the prices to make a quick turnover.这家商店实行大减价以迅速周转资金。
• Our turnover actually increased last year.去年我们的营业额竟然增加了。