外贸口语一点通第112期:代理服务之代理协商

 Discussion with the agent 代理协商 A: We'd like to know your plan to push our products since you'd like to act as our agent.

既然贵方想邀请我们产品的计划。

B: Well, we'll do a lot of advertising¹ in newspapers and on TV programs. We'll also send our salesmen around to promote the sale of your goods. We propose the guaranteed annual amount to be 400,000 dollars for a start.

嗯，我们会在报纸上和电视节目里多登广告，还会派出销售员到各处促销你们的产品。我们建议保证的年销售总额开始先定为40万美元。

A: What is the territory to be covered?

代理地区包括哪些地方？

B: All of Europe.

整个欧洲。

A: And the rate of commission you want to charge?

您收取多少佣金？

B: We usually get a 9% commission of the amount on every deal.

我们通常收取每笔交易额9%的佣金。

A: But all our agents in this line are getting a 6% commission.

但是我们这类商品的所有代理商都只拿6%的佣金。

B: Our customers are not familiar with your goods so we'll have to spend a lot of money in marketing² your products. Since there is sale resistance to overcome in tbe beginning, you should allow us a higher commission.

我们的客户对你们的商品不熟悉，要使你们的产品畅销，我们得多花钱。由于开始要克服销售阻力，您应该给我们高佣金。

A: Our price is worked out according to the cost. A 9% commission means an increase in our price. Well, to help with the sales, we could make this exception and give you a 7% commission for a trial period of one year. What do you say?

我们产品价格是按照花费来计算的。9%的佣金意味着要提高价格。好吧，为了帮你们推销，我们这次可以破例，给你们7%的佣金，试行一年。你看如何？

B: In that case, we'll get 2% more in commission for every 1000 sets sold in excess of the quote. Is that all right.

那样的话，超过定额每多销1000台，我们便增加佣金2%，您看如何？

A: OK, we'll send you our catalogues and other promotional material free of charge. The advertising expense shall be shared between us on fifty-fifty basis.

好吧，我们会免费提供给你们目录单和其他推销资料，广告费由我们平摊。

B: Fair enough. We look forward to a happy and successful cooperation between us.

很合理，我们期待双方愉快成功地合作。

“charge”是“收取费用”的意思；“free of charge”是免费得意思。“make an exception”是“做出例外”的意思；“a trial period of one year”意为“一年的试用期”；“in excess of”是“超过，超出”的意思，例如：Never spend in excess of your income.（花钱切不可超过自己的收入。）

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。