外贸口语一点通第184:市场调研

 　　Market research 市场调研

　　A:Did you get a good response from a discounted introductory?

　　你从定价打折之后得到好的反馈了吗？

　　B:We've just carried out a survey of both consumers and retailers¹ regarding our future sound cards.

　　我们已经就我们的计划推出的声卡进行了客户和零售商的调查。

　　A:Did you get a good response from the telephone survey? A lot of people won't give market researchers the time of day on the telephone.

　　你的电话调查反馈好吗？许多人不愿意接受电话调查。

　　B:That may be true at home. But we called people at office numbers and found some people were more willing to talk on company time.

　　在家里是那样的。但是我们打办公室号码，发现一些人更愿意在上班时间接受市场调查。

　　A:Really? What do they day?

　　是吗？他们都在说什么？

　　B:Well, it looks like our plans for a fully² functional³ but low end sound card were right on.

　　看起来我们计划推出的全功能低价位的声卡非常受欢迎。

　　A:People are looking for cheaper ones?

　　人们愿意买便宜的吗？

　　B:Of course. Price is an important variable in our market, so we can use it to build our customer base.

　　当然，价格在市场上是一个重要的变量，我们可以利用价格建立我们的顾客基数。

　　A:Right. They want low prices, but most important, the cards must be reliable.

　　是的，他们希望价格便宜一些，但是最重要的是，声卡质量必须要好。

1 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

2 fully   

adv.完全地，全部地，彻底地；充分地

参考例句：

• The doctor asked me to breathe in,then to breathe out fully.医生让我先吸气，然后全部呼出。
• They soon became fully integrated into the local community.他们很快就完全融入了当地人的圈子。

3 functional   

adj.为实用而设计的，具备功能的，起作用的

参考例句：

• The telephone was out of order,but is functional now.电话刚才坏了，但现在可以用了。
• The furniture is not fancy,just functional.这些家具不是摆着好看的，只是为了实用。