TED演讲:怎样让企业持续运行100年(2)

 I can see I'm losing you, Bob, but stay with me, because here is the really killer¹ feature. 我知道你开始听不懂了，鲍勃，但请听我说完，因为现在才是产品的杀手锏

The product is completely adaptive.  这种产品具有极强的适应力

It's able to actually develop targeted antibodies to threats that it's never even met before. 它可以针对从未见过的病原制造出相应的抗体

It actually also does this with incredible prudence², detecting and reacting to every tiny threat, 它还十分精准，发现并对每种危机做出反应

and furthermore, remembering every previous threat, in case they are ever encountered again. 并且记住每一次外界入侵，以防再次遭遇同种危险

What I'm pitching you today is actually not a stand-alone product.  我今天想和你们讲的其实不是一种独立运作的产品

The product is embedded³ in the larger system of the human body,  这种产品与整个人体相结合

and it works in complete harmony with that system, to create this unprecedented⁴ level of biological protection. 并且和整体和谐共处，创造出了史无前例的生物保护机制

So Bob, just tell me honestly, what do you think of my product?  鲍勃，请你诚实地告诉我，你觉得这款产品怎么样？

And Bob may say something like,  鲍勃可能会说

I sincerely appreciate the effort and passion that have gone into your presentation, blah blah blah -- 我真挚地赞赏你在展示中所表现出的努力和热情，啦啦啦啦……

But honestly, it's total nonsense.  但是讲实话，简直是胡说八道

You seem to be saying that the key selling points of your product are that it is inefficient⁵ and complex. 你似乎在讲你产品的买点是它的极其低效和冗杂

Didn't they teach you 80-20? And furthermore, you're saying that this product is siloed. 你难道没有学过80/20法则吗？而且你还似乎在说这种产品很浪费

It overreacts, makes things up as it goes along and is actually designed for somebody else's benefit. 它反应过激，制造出东西又无的放矢，效益明显不高

I'm sorry to break it to you, but I don't think this one is a winner.  很抱歉让你遗憾了，但它肯定没有希望

1 killer   

n.杀人者，杀人犯，杀手，屠杀者

参考例句：

• Heart attacks have become Britain's No.1 killer disease.心脏病已成为英国的头号致命疾病。
• The bulk of the evidence points to him as her killer.大量证据证明是他杀死她的。

2 prudence   

n.谨慎，精明，节俭

参考例句：

• A lack of prudence may lead to financial problems.不够谨慎可能会导致财政上出现问题。
• The happy impute all their success to prudence or merit.幸运者都把他们的成功归因于谨慎或功德。

3 embedded   

a.扎牢的

参考例句：

• an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
• He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。

4 unprecedented   

adj.无前例的，新奇的

参考例句：

• The air crash caused an unprecedented number of deaths.这次空难的死亡人数是空前的。
• A flood of this sort is really unprecedented.这样大的洪水真是十年九不遇。

5 inefficient   

adj.效率低的，无效的

参考例句：

• The inefficient operation cost the firm a lot of money.低效率的运作使该公司损失了许多钱。
• Their communication systems are inefficient in the extreme.他们的通讯系统效率非常差。