乔布斯传 第63期:苹果二代风暴(1)

 An Integrated Package

一体机

As Jobs walked the floor of the Personal Computer Festival,

乔布斯在个人电脑节的展厅考察了一番后。

he came to the realization¹ that Paul Terrell of the Byte Shop had been right:

意识到Byte Shop的保罗·特雷尔说对了：

Personal computers should come in a complete package.

个人电脑应该以整套设备的形式呈现给消费者

The next Apple, he decided², needed to have a great case and a built-in keyboard,

他决定，下一代的苹果电脑需要自带一个漂亮的箱子和内置键盘，

and be integrated end to end, from the power supply to the software.

整合其他关键元素，从电源到软件到显示器。

"My vision was to create the first fully³ packaged computer," he recalled.

“我的想法是制造第一台整合所有部件的电脑，”他回忆道，

"We were no longer aiming for the handful of hobbyists who liked to assemble their own computers,

“我们的目标客户不再是少数喜欢自己组装电脑、

who knew how to buy transformers and keyboards.

知道如何购买变压器和键盘的业余爱好者。

For every one of them there were a thousand people who would want the machine to be ready to run."

希望电脑拿到手就可以运行的人，其数量是业余爱好者的1000倍。”

In their hotel room on that Labor⁴ Day weekend of 1976,

1976年的那个劳工节周末，在他们的酒店房间里，

Wozniak tinkered with the prototype of the new machine,

沃兹尼亚克在完善新一代机器的样机

to be named the Apple II, that Jobs hoped would take them to this next level.

也就是后来的AppleII，乔布斯希望这台机器能将他们的事业带上一个新的台阶。

They brought the prototype out only once, late at night,

这台机器只被他们带出过房间一回，是在某一天的深夜，

to test it on the color projection⁵ television in one of the conference rooms.

他们将它带到了一间会议室，连接上彩色投影电视进行测试。

Wozniak had come up with an ingenious way to goose the machine's chips into creating color,

沃兹尼亚克有一个绝妙的想法，可以让机器芯片运行出色彩，

and he wanted to see if it would work on the type of television that uses a projector⁶ to display on a movie-like screen.

他想要看看这种方法在一台使用投影仪显示图像的电视机上能否起作用。

"I figured a projector might have a different color circuitry that would choke on my color method," he recalled.

“我想，投影仪使用的色彩电路不同，和我的色彩生成方法一起工作的时候可能会发生错误，”他回忆道，

"So I hooked up the Apple II to this projector and it worked perfectly⁷."

“所以我就把AppleII连接到了这台投影仪上，结果运行非常完美。”

As he typed on his keyboard, colorful lines and swirls⁸ burst on the screen across the room.

他在键盘上一番敲击之后，彩色的线条和螺旋图案就在屏幕上出现了。

The only outsider who saw this first Apple II was the hotel's technician.

唯一一个见到Apple II的局外人是酒店的技术员。

He said he had looked at all the machines, and this was the one he would be buying.

他说他见过所有的机器，但这一台才是他愿意购买的。

To produce the fully packaged Apple II would require significant capital,

要生产整套的Apple II需要大量的资金投入，

so they considered selling the rights to a larger company.

于是他们考虑将股权出售给更大的公司。

Jobs went to Al Alcorn and asked for the chance to pitch it to Atari's management.

乔布斯去找了阿尔·奥尔康，希望能得到机会向雅达利的管理层进行推销。

He set up a meeting with the company's president,Joe Keenan,

奥尔康安排他与公司的总裁乔·基南会面，

who was a lot more conservative than Alcorn and Bushnell.

此人相比奥尔康和布什内尔要保守许多。

"Steve goes in to pitch him, but Joe couldn't stand him," Alcorn recalled.

“史蒂夫进去向他推销，但是乔根本无法忍受他，”奥尔康回忆说，

"He didn't appreciate Steve's hygiene⁹." Jobs was barefoot, and at one point put his feet up on a desk.

“史蒂夫的个人卫生状况让他很不满。”当时乔布斯光着脚，还一度把脚搁到了桌子上。

"Not only are we not going to buy this thing," Keenan shouted,

“我们不光不会买你的东西，”基南吼道，

"but get your feet off my desk!" Alcorn recalled thinking, "Oh, well. There goes that possibility."

“还要请你把脚放下来！”奥尔康回忆自己当时的想法：“完了，没戏了。”

重点讲解：

1.end to end 头尾连接

例句：And be integrated end to end, from the power supply to the software.[qh]

整合其他关键元素，从电源到软件到显示器。

2.aim for 力争；瞄准；以…为目标

例句：The general recommendation is to aim for three vegetable serves and two fruit serves.

一般推荐以三份蔬菜和二份水果为目标。

3.tinker with 摆弄；修复

例句：Foreign critics, though, want Germany to tinker with that formula.

然而，国外的批评人士希望德国修改这个配方。

4.hook up 接洽妥当；连接

例句：You used REST and JSON on the front end, meaning you can use a different UI kit¹⁰, or you can easily hook up a mobile client.

在前台使用REST和JSON，这意味着可以使用不同的UI套件，或者可以轻松连接上移动客户端。

1 realization   

n.实现；认识到，深刻了解

参考例句：

• We shall gladly lend every effort in our power toward its realization.我们将乐意为它的实现而竭尽全力。
• He came to the realization that he would never make a good teacher.他逐渐认识到自己永远不会成为好老师。

2 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

3 fully   

adv.完全地，全部地，彻底地；充分地

参考例句：

• The doctor asked me to breathe in,then to breathe out fully.医生让我先吸气，然后全部呼出。
• They soon became fully integrated into the local community.他们很快就完全融入了当地人的圈子。

4 labor   

n.劳动，努力，工作，劳工；分娩；vi.劳动，努力，苦干；vt.详细分析；麻烦

参考例句：

• We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
• He was completely spent after two weeks of hard labor.艰苦劳动两周后，他已经疲惫不堪了。

5 projection   

n.发射，计划，突出部分

参考例句：

• Projection takes place with a minimum of awareness or conscious control.投射在最少的知觉或意识控制下发生。
• The projection of increases in number of house-holds is correct.对户数增加的推算是正确的。

6 projector   

n.投影机，放映机，幻灯机

参考例句：

• There is a new projector in my office.我的办公室里有一架新的幻灯机。
• How long will it take to set up the projector?把这个放映机安放好需要多长时间？

7 perfectly   

adv.完美地，无可非议地，彻底地

参考例句：

• The witnesses were each perfectly certain of what they said.证人们个个对自己所说的话十分肯定。
• Everything that we're doing is all perfectly above board.我们做的每件事情都是光明正大的。

8 swirls   

n.旋转( swirl的名词复数 )；卷状物；漩涡；尘旋v.旋转，打旋( swirl的第三人称单数 )

参考例句：

• Swirls of smoke rose through the trees. 树林中升起盘旋的青烟。 来自辞典例句
• On reaching the southeast corner of Himalaya-Tibet, It'swirls cyclonically across the Yunnan Plateau. 在到达喜马拉雅--西藏高原东南角处，它作气旋性转向越过云南高原。 来自辞典例句

9 hygiene   

n.健康法，卫生学 （a.hygienic）

参考例句：

• Their course of study includes elementary hygiene and medical theory.他们的课程包括基础卫生学和医疗知识。
• He's going to give us a lecture on public hygiene.他要给我们作关于公共卫生方面的报告。

10 kit   

n.用具包，成套工具；随身携带物

参考例句：

• The kit consisted of about twenty cosmetic items.整套工具包括大约20种化妆用品。
• The captain wants to inspect your kit.船长想检查你的行装。