乔布斯传 第413期:致疯狂的人(9)

 Ever since he left the apple commune, Jobs had defined himself, and by extension Apple, as a child of the counterculture.  自从参加了苹果农场之后，乔布斯就把自己定义为一个反主流文化的孩子，这个定义也延伸到了苹果公司。

In ads such as "Think Different" and "1984," he positioned the Apple brand so that it reaffirmed his own rebel streak¹, 在“非同凡想”和“1984”等广告中，他利用对苹果品牌的定位重申了自己的叛逆性格，

even after he became a billionaire, and it allowed other baby boomers and their kids to do the same. 尽管当时他已经是一个亿万富翁了，这也让“婴儿潮”一代的其他人和他们的孩子纷纷效仿。

"From when I first met him as a young guy, “从他年轻时我第一次见到他，

he's had the greatest intuition of the impact he wants his brand to have on people," said Clow. 他就有无比强烈的直觉，知道他想让他的品牌对人们产生什么样的影响，”克劳说。

Very few other companies or corporate² leaders -- perhaps none 极少有其他公司或领导者--可能根本没有，

could have gotten away with the brilliant audacity³ of associating their brand with Gandhi, Einstein, Picasso, and the Dalai Lama. 敢于把他们的品牌跟甘地、爱因斯坦、马丁·路德·金、毕加索联系在一起，而且大获成功。

Jobs was able to encourage people to define themselves 乔布斯能够鼓励人们定义自己

as anticorporate, creative, innovative⁴ rebels simply by the computer they used. 作为反企业的、富有创造性的、敢于创新的叛逆者，而且只通过使用什么电脑就实现了这种定义。

"Steve created the only lifestyle brand in the tech industry," Larry Ellison said. “史蒂夫创造了科技行业唯一一个时尚品牌，”拉里·埃利森说，

"There are cars people are proud to have -- Porsche, Ferrari, Prius -- because what I drive says something about me. “人们会因为拥有某些品牌的汽车而骄傲--保时捷、法拉利、普锐斯--因为我开什么车能一定程度上说明我是什么样的人。

People feel the same way about an Apple product." 人们对苹果的产品有同样的感受。”

1 streak   

n.条理，斑纹，倾向，少许，痕迹；v.加条纹，变成条纹，奔驰，快速移动

参考例句：

• The Indians used to streak their faces with paint.印第安人过去常用颜料在脸上涂条纹。
• Why did you streak the tree?你为什么在树上刻条纹？

2 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

3 audacity   

n.大胆，卤莽，无礼

参考例句：

• He had the audacity to ask for an increase in salary.他竟然厚着脸皮要求增加薪水。
• He had the audacity to pick pockets in broad daylight.他竟敢在光天化日之下掏包。

4 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。