商业报道:“哈利波特”品牌

Script:

“This is brilliant…” said Ron. J.K. Rowling has written seven Harry¹ Potter books, dozens of other authors have climbed on the bandwagon. The term Harry Potter brings up dozens of titles on Amazon, from Unlocking Harry Potter to Who Killed Dumbledore. But the boy wizard shows up beyond the fiction section. Next to business books about the man who used to run GE, you might find, If Harry Potter Ran General Electric.

The Harry Potter fans are emailing me ,uh, in incredible quantities to tell me they have learnt lessons from the stories that they had never seen before.

In the end, only one will go down in history.

Author Tom Morris says Rowling’s characters like Dumbledore are great role models for business. He shows how sustainably great leadership has to come from a great person that you need a high competence² and deep character to really sustain as a leader. And he is an ideal teacher for Harry.

Expecto Patronum

Voldemort is a fantastic ...

There are books condemning³ Rowling’s use of magic, but Dow Krulwich wanted to teach his children about Jewish themes, and he wrote Harry Potter and Torah.

There is a lot of discussion in religious literature about things like can magic be used on the Sabbat, is it a considerable work? Is it prohibited on the Sabbat as a work? And to explain that in general might seem interesting or not interesting, but if you explain it through Harry Potter, it seems like fun.

And Krulwich doesn't think Harry's coattails will shorten after the seventh book. Look at Sherlock Homes, people love certain, certain books and certain movies have kept their appeal for a long time, I think that Harry Potter certainly is the same.

Though a slew⁴ of unauthorized titles have come out this year to ride the wave.

There is one segment of Potter publishing that will come to an end, and there's a book that speculate on whether Harry will die. With that settled, fans will have to debate other parts.

So what leadership skills do you think Harry Potter has to run General Electric?

Un, well, most of all I think that he just has a good personality and people like him when they know him and I think that that’s important when you are running a business, you have to be likable, you have to be charismatic.

Morris says Potter is a natural leader. He doesn’t do what’s easy, he does what’s right. He doesn't, he doesn’t do what’s safe, he does what’s needed. And I think we need more leaders, uh, capable of doing that today.

I don't want to fight.

Potter made J.K.Rowling the first billionaire author. A few others have made a buck⁵ too. Jim Boulden CNN, London.

Notes:

Sherlock Homes（福尔摩斯）: a fictional⁶ detective of the late 19th and early 20th centuries, who first appeared in publication in 1887. He is the creation of Scottish born author and physician Sir Arthur Conan Doyle.

Make a buck: to gain wealth

1 harry   

vt.掠夺，蹂躏，使苦恼

参考例句：

• Today,people feel more hurried and harried.今天，人们感到更加忙碌和苦恼。
• Obama harried business by Healthcare Reform plan.奥巴马用医改掠夺了商界。

2 competence   

n.能力，胜任，称职

参考例句：

• This mess is a poor reflection on his competence.这种混乱情况说明他难当此任。
• These are matters within the competence of the court.这些是法院权限以内的事。

3 condemning   

v.（通常因道义上的原因而）谴责( condemn的现在分词 )；宣判；宣布…不能使用；迫使…陷于不幸的境地

参考例句：

• The government issued a statement condemning the killings. 政府发表声明谴责这些凶杀事件。
• I concur with the speaker in condemning what has been done. 我同意发言者对所做的事加以谴责。 来自《现代英汉综合大词典》

4 slew   

v.（使）旋转；n.大量，许多

参考例句：

• He slewed the car against the side of the building.他的车滑到了大楼的一侧，抵住了。
• They dealt with a slew of other issues.他们处理了大量的其他问题。

5 buck   

n.雄鹿，雄兔；v.马离地跳跃

参考例句：

• The boy bent curiously to the skeleton of the buck.这个男孩好奇地弯下身去看鹿的骸骨。
• The female deer attracts the buck with high-pitched sounds.雌鹿以尖声吸引雄鹿。

6 fictional   

adj.小说的，虚构的

参考例句：

• The names of the shops are entirely fictional.那些商店的名字完全是虚构的。
• The two authors represent the opposite poles of fictional genius.这两位作者代表了天才小说家两个极端。