世界名牌博览：宜家产品

宜家的创始人英格瓦.坎普拉德出生在瑞典南部的斯马兰。

IKEA is a Swedish furniture and home products retailer¹ that has stores all over the world. It is famous for well-priced flat pack furniture that customers assemble at home. It also sells accessories and bathroom and kitchen items. It is the world's largest furniture retailer. IKEA was started in 1943 by 17-year-old Ingvar Kamprad from Elmtaryd in Agunnaryd, South Sweden. The IKEA acronym² comes from the initials of the founder³ and the places he grew up. The company operates over 300 stores as franchises⁴ in 37 countries. It has over 12,000 products in its catalogue. The company employs over 125,000 people worldwide. IKEA’s vision is “to create a better everyday life for the many people…by offering a wide range of well-designed, functional⁵ home furnishing products at prices so low that as many people as possible will be able to afford them”.

 

1 retailer   

n.零售商(人)

参考例句：

• What are the retailer requirements?零售商会有哪些要求呢？
• The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。

2 acronym   

n.首字母简略词，简称

参考例句：

• That's a mouthful of an acronym for a very simple technology.对于一项非常简单的技术来说，这是一个很绕口的缩写词。
• TSDF is an acronym for Treatment, Storage and Disposal Facilities.TSDF是处理，储存和处置设施的一个缩写。

3 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

4 franchises   

n.（尤指选举议员的）选举权( franchise的名词复数 )；参政权；获特许权的商业机构（或服务）；（公司授予的）特许经销权v.给…以特许权，出售特许权( franchise的第三人称单数 )

参考例句：

• TV franchises will be auctioned to the highest bidder. 电视特许经营权将拍卖给出价最高的投标人。 来自《简明英汉词典》
• Ford dealerships operated as independent franchises. 福特汽车公司的代销商都是独立的联营商。 来自辞典例句

5 functional   

adj.为实用而设计的，具备功能的，起作用的

参考例句：

• The telephone was out of order,but is functional now.电话刚才坏了，但现在可以用了。
• The furniture is not fancy,just functional.这些家具不是摆着好看的，只是为了实用。