世界名牌博览：卡夫

Kraft Foods, Inc. is the world’s second largest confectionery, food, and drinks company (after Nestlé). It has dozens of household-name brands which it markets in more than 155 countries. It was founded by James L. Kraft in 1903. He started a door-to-door cheese business. Kraft had a very shaky start but by 1914 he was selling thirty-one varieties of cheese across the U.S.A. and had opened his own cheese factory. In 1915, the company invented processed cheese that did not need refrigeration. The U.S. Army bought millions of kilograms¹ for soldiers’ rations² during World War I. Today the company owns brands such as Cadbury, Philadelphia cheese, Vegemite, and Nabisco. Twelve of these brands each generate³ over $1 billion. Around 30% or revenues⁴ come from confectionary and 14% from cheese.

 

 

1 kilograms   

n.千克( kilogram的名词复数 )

参考例句：

• 2 kilograms of rice 2公斤大米
• Every tonne of coal contains,on average,30 kilograms of nitrogen. 每吨煤平均含30公斤氮。 来自《简明英汉词典》

2 rations   

定量( ration的名词复数 )； 配给量； 正常量； 合理的量

参考例句：

• They are provisioned with seven days' rations. 他们得到了7天的给养。
• The soldiers complained that they were getting short rations. 士兵们抱怨他们得到的配给不够数。

3 generate   

vt.生成，产生（光、热、电等）导致

参考例句：

• We need someone to generate new ideas.我们需要有人出新主意。
• This book will continue to generate excitement for a long time.这本书将在很长一段时间里继续使人们为之激动。

4 revenues   

收入( revenue的名词复数 )； [复数]总收入； 收入来源； 税务局

参考例句：

• Revenues from oil are the biggest single component part in the country's income. 来自石油的收益是这个国家收入中最高的一项。
• Under the cash basis of accounting most receipts of money are revenues and most expenditures of money are expenses. 按现金收付制规定，企业收到的现金大都作为收入处理，付出的现金大都作为费用处理。