译林版牛津高中英语(必修4):Unit1 Advertising-Project(3)

Anti-smoking ad campaign

抵制吸烟宣传

Every year millions of people around the world die due to smoking.

每年，世界上有上百万的人死于吸烟。

Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease¹.

每包烟都含可导致肺癌、心脏病的有毒化学物质。

This costs countries a lot of money and causes great damage to the welfare of the people.

这不仅花费掉国家大量的钱，而且对人体健康也有极大的损害。

There are huge numbers of smokers² in Asia.

亚洲的烟民数量巨大。

This is why we have chosen anti-smoking as the subject of our ad campaign.

这就是我们为什么要选择抵制吸烟作为我们这次广告宣传的主题。

The target audience is high-school teenagers. Our main aim is to discourage young people from smoking.

目标群众是高中生。我们主要目的是让年轻人放弃吸烟。

Our research shows that young people care about their health and future.

我们的调查表明年轻人在乎他们的健康和未来。

We will educate them about the bad physical effects of smoking and how smoking effects those people around them.

我们要教育他们，让他们知道吸烟对身体的危害，又如何影响他们周围的人。

We will explain all the advantages of not smoking, such as saving³ money which can then be spent on other things.

我们还要告诉他们不抽烟的所有好处，比如存钱，这些钱可以用来购买其他的东西。

Our interviews also indicate that young people are concerned about what is cool and what their friends like.

我们的采访也显示出年轻人在意什么是潇洒、他们的朋友喜欢什么。

We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails.

我们还将展示吸烟并不是潇洒或有魅力，因为它让人们身上有难闻的味道，他们的牙齿、皮肤和指甲也很糟糕。

If we can convince⁴ young people not to start, they might then urge their parents and other people to give up smoking, too.

如果我们说服年轻人不去开始，他们就会让自己的父母或其他人也放弃吸烟。

1 disease   

n.疾病，弊端

参考例句：

• The doctors are trying to stamp out the disease.医生正在尽力消灭这种疾病。
• He fought against the disease for a long time.他同疾病做了长时间的斗争。

2 smokers   

吸烟者( smoker的名词复数 )

参考例句：

• Many smokers who are chemically addicted to nicotine cannot cut down easily. 许多有尼古丁瘾的抽烟人不容易把烟戒掉。
• Chain smokers don't care about the dangers of smoking. 烟鬼似乎不在乎吸烟带来的种种危害。

3 saving   

n.节省，节约；[pl.]储蓄金，存款

参考例句：

• Energy saving is term strategic policy of our country.节约能源是我国长期的战略国策。
• Old-fashioned housewives were usually very saving.旧时的家庭主妇通常都很节俭。

4 convince   

vt.使确认，使信服；使认识错误

参考例句：

• It requires a lot of talking to convince him.要说服他很费口舌。
• I have given over trying to convince him.我已经不再试图说服他了。